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The Six Primal Pillars Of The Human Brain

As much as we like to convince ourselves we’re thinking machines complete with emotions, in actuality, we’re emotional machines who,…

What Does It Take To Become An Expert?

Home building marketing experts are everywhere… or are they? I am amazed today by the number of people who claim…

There’s A Big Discrepancy Between Better And Different

I’ve been helping homebuilders market new homes since 1992, and in that time I’ve come to the realization that too…

To Successfully Market, You Must First Thoroughly Understand

  I hope that doesn’t come across as some type of Jedi mantra or cutesy rhetoric, but really, it’s the…

How Do You Close The Biggest Sales? You Start Small Of Course!

Ask any great new home salesperson, I mean the cream of the proverbial crop, and they will tell you it’s…

8 Ways to Measure Your Marketing Effectiveness

  One of the first questions I ask every new marketing client is this: What will success look like? By…

Another Step To Help You Get The Most From Your Leads

Say “Hello” to Power Marketing’s Trent Semler. He’s got a great smile, don’t you think? Want to know why he’s…

Yes, You Must Hold Your Website Accountable For Your Homebuilding Business

We all have responsibilities, whether it is to our family, financial institutions, the community in which we live or even…

3 Ways To Pummel The Online Competition

Have you ever wondered what it would be like to be the first criminal to experience the effects of a…

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