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PowerMarketing

What Is The True Centerpiece of Your Marketing? Website Design Of Course!

The Internet has become the gravitational center of the marketing world, and your website is the centerpiece of your Internet success. A good website provides more traffic and allows you to easily connect with your customers. It should hold the ...

How To Clean Up Your Marketing

The days are longer, the first blooms have emerged, and bees and other critters are showing their tiny faces after a long winter. No season represents growth or renewal quite like spring. Motivated by the change in seasons to start ...

Yes You Can Create An Effective Landing Page!

Email is a powerful tool to reach your audience. Any time you send an email marketing message, you should have a landing page linked to your content. If you send an email about fall specials, for example, then your landing ...

8 years ago

Featured Website: Spichers Security Services

If you live or work in the tristate area, you’ve likely heard the name Spichers. Since 1955, the family-owned and operated business has sold discount appliances, electronics and more throughout Hagerstown, Md., Chambersburg, Pa., Winchester, Va., and the surrounding areas. ...

Why Your Business Needs a Mobile Marketing Strategy

Think your business can do without a mobile marketing strategy? Think again. As mobile devices become more common among consumers, these platforms are increasingly serving as channels through which purchases and conversions are being made. According to Search Engine Land, ...

8 years ago

Prepare for Your Best Trade Show With These Success Tips

Trade shows are still an important part of a company’s business and marketing plan, despite the digital revolution. Nearly 50 percent of those responding to a survey by the Center for Exhibition Industry Research said the personal interaction with people ...

Press POWER for Creative Marketing Results

There’s no doubt about it: compelling visuals sell! Even if the product is fantastic, poor quality photography or videography can cause customers to eliminate you before exploring your company. Video engages your website visitors in a way text and photos cannot. From ...

How to Stand Out Among Your Competition

Today’s consumer has a ton of marketing messages to sift through every day. To set yourself apart from the competition, you need a unique selling proposition (USP). Your USP is like the light bulb in the darkness. It will illuminate ...

8 years ago

“Stacy on the Shelf” Achieves Media Success

Have you looked at our Facebook page lately? If so, you’ve seen our holiday campaign “Stacy on the Shelf,” starring our own Account Executive Stacy Miller. This unique twist on the popular holiday tradition “Elf on the Shelf” has delivered ...

8 years ago

Stacy on the Shelf: Behind-the-Scenes

The big guy in red sent Stacy the Elf to Hagerstown to make sure our team was on our best behavior this Christmas. Our staff had a blast putting Stacy the Elf to work, teaching her about brand strategy and ...