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Impressed By Impressions?

  Homebuilders love talking about impressions! Every Monday they count how many visitors came to their model home, clicked on…

Proud Daddy & Grandpa Brian Flook Thrilled To See Daughter & Grandson On Huffington Post

“Proud” doesn’t begin to describe our fearless leader as he shared with the Power Marketing team a blog article written…

Homebuilders Need To Mirror People, Not Things

Homebuilders Need To Mirror People, Not Things

Homebuilders Need To Mirror People, Not Things As a homebuilder you know how convenient and smart it is to present…

Look Who’s Back! Power Marketing Welcomes Belinda Home!

We found Belinda buried beneath a pile of work! All kidding aside, welcome back, Belinda. Read the official press release…

Here’s A Question To Ponder: Why Do Some Of Us Say “Much Obliged”?

Earlier this morning I had a meeting scheduled with a dear client. They hadn’t updated their homebuilding website in about…

Three Keys To Creating A Customer Referral Program That Works

Republished from Infusionsoft blogger Matt Egan, April 4, 2016. There is one question that I ask almost every customer: “Where…

Marketing Blunders Part Ten: Failure To Automate

Welcome back to the last in our ten part series. This week we’re going to discuss marketing automation and how,…

Marketing Blunders Part Nine: Not Using A Referral Program

Last week we talked about how important testimonials are for social proof. Along with this comes a great opportunity for…

Marketing Blunders Part Eight: Failure To Promote Testimonials

For the past several weeks we’ve addressed “The Top Ten Marketing Blunders” homebuilders commonly make. This week let’s roll up our…

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