What Good Is Building A Website If No One Can Find It?
PowerMarketing

Authored by Power Marketing

What Good Is Building A Website If No One Can Find It?

At one point or another you’ve heard the term Search Engine Optimization, but do you understand what this phrase really means?  Generally speaking, SEO is a complicated, detailed, ever-changing process designed to assure your website appears higher in search results ...

How Can I Improve My Website? (Part Seven: Give Your Visitors What They Want)

We’ve made it to the final entry in the series, and, if you incorporate our first strategy through what I’m about to present below, you’ll be on your way to getting the most from your homebuilding website. Let’s get right ...

Homebuilders, Remember, Your Website Isn’t For You

Don’t let yourself be fooled into thinking your homebuilding website is intended as simply a cool online destination to promote your business. If your CEO or the intern from Accounting thinks the template you’ve selected looks great, that doesn’t necessarily ...

Top Ten Reasons You Must PROPERLY Market Your Business

  #10. Proper Marketing Leads To Your Business’ Credibility Promotion is imperative to the validity and trustworthiness of your product or service. #9. Strategic Marketing Allows You To Target Your Ideal Audience Marketing enables you to strategically focus on the ...

Marketing Blunders Part Ten: Failure To Automate

Welcome back to the last in our ten part series. This week we’re going to discuss marketing automation and how, as a homebuilder, if you’re utilizing this service you’re making a costly mistake.

These Marketing Blunders Are Costing You Sales Part One

Marketing—nobody’s favorite topic. Okay, it’s my favorite topic, but that’s because I live and breathe it ­– specifically homebuilder marketing— and, because I love to sell, and marketing is what creates sales! So, really, if you want to sell more ...

Builders — Give Your Leads A Reason To Not Eliminate You

Homebuilders: Did You Know Homebuyers Are Looking To Eliminate You Based On Your Website? That title isn’t meant to frighten homebuilders, but, unfortunately it is true. Please let me explain. How many of you can recall the thrill of something ...

Yes, You Must Hold Your Website Accountable For Your Business

We all have responsibilities, whether it is to our family, financial institutions, the community in which we live or even to ourselves, living life according to the personal ethics we have chosen. Your website also must live up to the ...

Find That Niche That Only You Can Scratch

The Internet has certainly changed nearly everything we ever knew about marketing … but not everything. Today I want to talk about something that many of you already know, but few actually practice: The art of carving out a market ...

4 Cutting Edge Marketing Strategies To Ignite Your Sales

There is an increasing overlap between what we call marketing and traditional sales. The change in how buyers shop – online searches, browsing your website, talking to one another (i.e. with your current residents and other prospects) on social channels ...