Why Your Marketing Company Should Do More Than Just Web Design

Posted September 23, 2014 by admin

The company you hire to manage your Internet marketing should be a comprehensive, strategic marketing machine — not a one-size-fits-all vehicle that regurgitates the same boring website template, with little to no regard for impact or results, for every business in every industry. Not all businesses have the same goals or offer the same products and services, so it’s ridiculous for your advertising agency not to tailor your strategies to your industry and needs. A reliable, results-driven marketing company takes the time to understand your industry as well, if not better, than their own. Continue Reading →

What Is The True Centerpiece of Your Marketing? Website Design Of Course!

Posted April 25, 2014 by admin

Website design, the centerpiece of your marketing

The Internet has become the gravitational center of the marketing world, and your website is the centerpiece of your Internet success. A good website provides more traffic and allows you to easily connect with your customers. It should hold the attention of all visitors, not serve as their first stop before moving elsewhere. If your website isn’t doing this or, worse, you don’t even have one, then you’re not using the Internet’s power to its fullest potential. And, you’re missing out on substantial opportunities to grow your business!  Continue Reading →

Featured Website: Spichers Security Services

Posted March 17, 2014 by Brian Flook

web development, web development md, web development maryland, web design maryland, web development pa, web designer washington dc, maryland website design, web design md, web design paIf you live or work in the tristate area, you’ve likely heard the name Spichers. Since 1955, the family-owned and operated business has sold discount appliances, electronics and more throughout Hagerstown, Md., Chambersburg, Pa., Winchester, Va., and the surrounding areas. The company recently branched out and began offering top-of-the-line security systems to protect their customers’ homes and businesses. They contacted Power Marketing to create a compelling web design for the new division, Spichers Security Services. Continue Reading →

Why Your Business Needs a Mobile Marketing Strategy

Posted March 11, 2014 by admin

web development md, web development maryland, maryland marketing, what is brand strategy, web design maryland, maryland website design, web design md, responsive web design

Think your business can do without a mobile marketing strategy? Think again. As mobile devices become more common among consumers, these platforms are increasingly serving as channels through which purchases and conversions are being made. According to Search Engine Land, nine out of 10 search queries performed on mobile devices led to a subsequent action, including as phone calls, visits to websites and other activities. An astonishing 50 percent of those actions involved a purchase. Continue Reading →

15 Marketing Tips & Ideas for the Holidays

Posted November 19, 2013 by admin

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‘Twas the month before Christmas, and in every house
Not a customer was buying, not a click of their mouse

Sound like a holiday nightmare to you, too?

As a business professional, the holiday season is a crucial time of year to meet the needs of your customers and clients. Whether you’re a B2B company or retailer, a successful holiday marketing strategy can help build or solidify relationships with your customers, promote your brand and boost your bottom line. To help maximize your profits this holiday season, consider these creative, holiday marketing tips and ideas.  Continue Reading →

Featured Project: ThompsonGas

Posted September 22, 2013 by Brian Flook

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Family owned and operated since 1946, ThompsonGas is a Maryland-based company that customers trust for safe, reliable, clean and affordable propane service. Whether they’re heating their home or business in the winter, or grilling outside during summer, customers rely on ThompsonGas to help them reduce their energy costs, increase their comfort, and power their homes and businesses safely with propane.  Continue Reading →

Featured Project: Horizon Goodwill Industries

Posted July 10, 2013 by Brian Flook

web development, web design maryland

Most companies make charitable giving a small part of their yearly budget; few make it their organization’s only mission.  Continue Reading →

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