PowerMarketing

Authored by Power Marketing

Is Your SEO Company Being Totally Honest With You?

Ask anyone if they perform their job with integrity, honesty and transparency and you’ll get a resounding “yes”, but sadly, that’s not always the case when it comes to SEO. If you take the time to peel back the layers ...

Homebuilders, Remember, Your Website Isn’t For You

Don’t let yourself be fooled into thinking your homebuilding website is intended as simply a cool online destination to promote your business. If your CEO or the intern from Accounting thinks the template you’ve selected looks great, that doesn’t necessarily ...

Top Ten Reasons You Must PROPERLY Market Your Business

  #10. Proper Marketing Leads To Your Business’ Credibility Promotion is imperative to the validity and trustworthiness of your product or service. #9. Strategic Marketing Allows You To Target Your Ideal Audience Marketing enables you to strategically focus on the ...

How To Resonate With Your Email List Using Customer Segmentation

Republished from Infusionsoft Blog May 20, 2016 Dear <name>, Remember my awesome product? It’s still for sale. Click here to buy! How many of these emails do you receive every week? OK, now think about how many of those bland ...

Impressed By Impressions?

  Homebuilders love talking about impressions! Every Monday they count how many visitors came to their model home, clicked on their PPC ad or liked them on Facebook. That’s great! Here at Power Marketing we encourage homebuilders to track to ...

Homebuilders Need To Mirror People, Not Things

Homebuilders Need To Mirror People, Not Things As a homebuilder you know how convenient and smart it is to present your product visually. This is the tried and true way builders have always marketed their homes, and for good reason. ...

Look Who’s Back! Power Marketing Welcomes Belinda Home!

We found Belinda buried beneath a pile of work! All kidding aside, welcome back, Belinda. Read the official press release below.

Marketing Blunders Part Nine: Not Using A Referral Program

Last week we talked about how important testimonials are for social proof. Along with this comes a great opportunity for homebuilders to maximize referrals. You’re not going to want to miss #9 in our ongoing series “Marketing Blunders To Avoid”!

Marketing Blunders Part Seven: Cheap Photography & Video

Hello again, and thanks for stopping in to checkout our ongoing series “The Top Ten Marketing Blunders To Avoid”. We’ve covered a lot ground so far, everything from failure to follow up with your home buying leads, not ensuring your ...

Marketing Blunders Part Five: Not Speaking Your Buyers’ Language

Hello again homebuilders. This week we’re almost at the halfway point of our ongoing series “Marketing Blunders To Avoid”, and I’m glad you checked in for this one! Are you certain you’re speaking the language home buyers understand? Let’s make ...