7 Creative Marketing Strategies for Home Builders

Posted September 16, 2020 by admin

7 Creative Marketing Strategies for Home Builders_marketing strategies for home builders_Power Marketing_Hagerstown MD

The market for new homes is ever-present. Sure, the demand goes up and down like any other industry, but there’s always someone looking to start their life in a new home. This means people are continually researching their options and looking for a company to make an impression.

This is why marketing is so important — you need to get your company in front of the people actively looking for your service. Marketing strategies for home builders are continually evolving, but this basic idea will always be the same.

So how do you connect with potential clients? What can you do to position yourself to capture these leads?

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How Home Builders Benefit From Custom Websites

Posted August 12, 2020 by admin

How Home Builders Benefit From Custom Websites_custom home builder websites_Power Marketing_Hagerstown MD

A large portion of the people that are first introduced to your company will be through your website. The internet is the best place for people to locate and research a new company to fulfill a particular need. The prevalence of smartphone technology means many people have the capacity to come across your website at any time.

So how do you stick out among your peers? What are some ways you can get your name to the top of the list of recommended home builder companies when someone is looking for a new place to live?

Search engine optimization (SEO) will help you get to the top of the search results pages. But what comes after that? They visit your website. And it doesn’t matter how great your marketing practices are if your visitors aren’t impressed with what they find.

Custom home builder websites stand to provide a variety of benefits when compared to a DIY template website. Here’s what home builders can gain with a custom website.

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What Is SEO and How Can SEO Help Homebuilders?

Posted July 15, 2020 by admin
Person working on computer explaining SEO for Homebuilders at Power-Marketing Agency in Hagerstown MD

Search Engine Optimization for Homebuilders

How Homebuilders Benefit From Search Engine Optimization

Marketing is essential to a healthy and profitable homebuilder business. You need to get your company’s name out in front as many homebuyers while displaying what sets you apart from your competition. Implementing SEO in your digital marketing efforts will help homebuyers find your contracting services while keeping your brand fresh in your customers’ minds.

Many home builders are familiar with social media. This is one of the most popular ways for home contractors to spread the word about their custom home building services. But how do you adjust to the current times and get the most from your marketing budget?

You get the most of a marketing budget by making the internet work for you.

Home builders making use of SEO will have a better chance in competing in today’s market of homebuilders. But what is SEO? And what does it do for home builders?

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New Home Builder Marketing Tips

Posted May 13, 2020 by admin

Steps to represent how Marketing has a steep learning curve, but Power-Marketing provides New Marketing strategies for Home Builders in Hagerstown, MD

Marketing Strategies For Home Builders

New Home Builders and businesses have a steep hill to climb to get their head above their competition. Some established businesses already have name recognition and established clients to spread their name around town. But just because there are some initial web design and digital marketing solutions to figure out, that doesn’t mean it’s impossible for a New Home Builder to break into their market.

There are a few actions a Homebuilder can take to set themselves apart from their competition. Therefore, New home builder marketing is important. You need to connect with your potential customers in a meaningful and intentional way. Here are some tips that will give you the best chance of securing some lucrative leads.

Marketing Tips for Home Builders:

  • Create a Custom Website built for Home Builders
  • Design a Rememberable Brand to Reflect Trust
  • Target for New Home Sales Traffic
  • Create 3D Renderings and Interactive Floor Plans
  • Offer Virtual Tours on Your Home Builder Website
  • Provide Case Studies & Content Writing for Builders
  • Social Media Marketing for New Home Builders

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The Importance of a Quality Home Builder Logo

Posted April 13, 2020 by admin

McDonalds Logo shows the Importance of a Logo for Home Builders. Providing General Contractor Logos by Power Marketing in Hagerstown, MD

Your Home Builder Logo is the First Step to Success

Why Your Home Builder Business Needs A Strong Logo & Brand

Home building businesses establishing a strong home builder logo and brand is a lot to manage. Getting a Website and Logo off the ground is almost as difficult as putting up the foundation of a new building. You’ve been refining you home building skills for years — but have you been refining your logo and company brand at the same time?

Quality work is the number one aspect that will make or break your home builder’s brand and logo design. A slick marketing campaign isn’t going to make up for a subpar logo and brand. But at the same time, great work won’t get noticed if people don’t know about your company.

Here are a few reasons why Home Builders need to create an awesome logo and a rememberable online brand for their digital marketing.

  1. Build Brand Identity & Digital Marketing
  2. Create A Home Builder Logo For People To Take Notice
  3. Let Your Logo Be The Face Of Your Home Building Company
  4. A Home Builder’s Logo Builds Loyalty
  5. A Logo Sets You Apart from other Home Builders
  6. Your Logo and Brand Help People Remember Your Home Builder Business

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Builder Radio Podcast: Selling More Homes – Episode 106

Posted April 2, 2020 by admin

Podcasts helping Home Builders Selling More Homes with home builder marketing solutionsEpisode 106 of Selling More Homes: The Monday Morning Sales Meeting features a discussion between Jerry and Scott with Bill Webb to discuss the topic, “New Home Versus Used: Redefining the Value of Energy Efficiency.”

But before they get Bill on the line, Jerry and Scott discuss an upcoming webinar with Melinda Brody, a sales trainer and mystery shopper. They’ll discuss the importance to follow-up in the sales process within builder digital marketing. So be on the lookout for that.

Sit back and enjoy this informative discussion on the differences in energy efficiency between new and older homes.

Click here to listen to Episode 106 of Selling More Homes: The Monday Morning Sales Meeting.

Contact us for more information.

Builder Radio Podcast: Selling More Homes – Episode 103

Posted March 2, 2020 by admin

Strategic Marketing to help Home Builders Sell More Homes

Podcasts helping Home Builders Selling More Homes with home builder marketing solutions

Podcasts for Serious Home Builders Looking into Digital Marketing

Episode 103 of Selling More Homes: The Monday Morning Sales Meeting features a discussion between Jerry and Scott with Dan Leviton to discuss the idea of strategic marketing for home builders. Dan recently wrote a blog post on the idea and asked why don’t more home builders realize they’re in the retail business? Maintaining a reputation and brand for good customer service can have long-lasting benefits for home builders, yet many don’t place an importance on this idea.

But before they get Dan on the line, Jerry and Scott discuss a webinar they recently enjoyed titled “Think Like A Consumer, Act Like A World-Class Retailer.” This webinar points out the importance of trying to understand what customers are looking for when they are researching a contractor. This information for contractor marketing is vital to sellers and builders.

So sit back and enjoy this informative discussion by a Top Home Builder Marketing Agency on strategic marketing, customer service, and why builders need to maintain websites and digital marketing for home builders.

Click here to listen to Episode 103 of Selling More Homes: The Monday Morning Sales Meeting. Are you looking to increase the number of homes you are selling?

Contact us for more information.

Builder Radio Podcast: Selling More Homes – Episode 101

Posted January 23, 2020 by admin

Builder Radio Podcast: Selling More Homes

Episode 101 of Selling More Homes: The Monday Morning Sales Meeting features an interview with Andy Brown of Move.com and Realtor.com. These are real estate websites that help facilitate sales within the real estate market. Whether you’re looking to buy, sell, or rent, these websites can help you get there.  

Mr. Brown shares some insights into the current state of the real estate market and how to best position yourself for success. 

Click here to listen to episode 101 of Selling More Homes: The Monday Morning Sales Meeting. 

Are you looking to increase the number of homes you are selling? Contact us for more information.

Marketing for Builders: 5 Tips for 2020

Posted January 18, 2020 by admin

Marketing for Builders: 5 Tips for 2020

You’ve been working for a long time to establish your business. First, you had to learn the skills. Then you had to perfect them. And now that you’re business is up and running, there’s only one thing left for you to get—customers.

And though it might be tempting to focus strictly on your craft, there’s a lot more that goes into a successful business than a great service or product. After all, a restaurant could serve the most delicious hamburgers in the world, but no one will buy them if they don’t know the restaurant exists.

This is where marketing comes in. A strategic marketing plan can translate into more sales, more profits, and a successful business. But without it, you’re simply selling a delicious hamburger to nobody.

So how do you spread the word about your expertise? Here are the essential points to consider regarding marketing for builders.

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The Basics of Digital Marketing for Builders

Posted December 23, 2019 by admin

Marketing is important. It doesn’t matter how great your projects are if nobody knows about your services. Word-of-mouth is undoubtedly valuable, but your company needs to get its name out there and engage customers. This direct engagement is the best way to draw up business. Setting yourself apart from your competition, announcing your successes and offers, communicating your expertise—these are all huge benefits of a proper marketing campaign.

And what better way to reach your customers than through the internet? Digital marketing can make a large impact on builders in how they portray themselves to potential customers. It can also have a large impact on how those customers interact with your brand. Do you have knowledgeable authority in your industry? Are you trustworthy? Do you provide quality work? These are all questions your customers ask when they’re looking to do business with a builder.

Here’s what you need to know about digital marketing for builders.

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