Builder Radio Podcast: Selling More Homes – Episode 103

Posted March 2, 2020 by admin

Strategic Marketing to help Home Builders Sell More Homes

Podcasts helping Home Builders Selling More Homes with home builder marketing solutions

Podcasts for Serious Home Builders Looking into Digital Marketing

Episode 103 of Selling More Homes: The Monday Morning Sales Meeting features a discussion between Jerry and Scott with Dan Leviton to discuss the idea of strategic marketing for home builders. Dan recently wrote a blog post on the idea and asked why don’t more home builders realize they’re in the retail business? Maintaining a reputation and brand for good customer service can have long-lasting benefits for home builders, yet many don’t place an importance on this idea.

But before they get Dan on the line, Jerry and Scott discuss a webinar they recently enjoyed titled “Think Like A Consumer, Act Like A World-Class Retailer.” This webinar points out the importance of trying to understand what customers are looking for when they are researching a contractor. This information for contractor marketing is vital to sellers and builders.

So sit back and enjoy this informative discussion by a Top Home Builder Marketing Agency on strategic marketing, customer service, and why builders need to maintain websites and digital marketing for home builders.

Click here to listen to Episode 103 of Selling More Homes: The Monday Morning Sales Meeting. Are you looking to increase the number of homes you are selling?

Contact us for more information.

What Good Is Building A Website If No One Can Find It?

Posted December 12, 2016 by admin

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At one point or another you’ve heard the term Search Engine Optimization, but do you understand what this phrase really means?  Generally speaking, SEO is a complicated, detailed, ever-changing process designed to assure your website appears higher in search results for specifically selected keyword terms.

Can I let you in on a little secret? Continue Reading →

Maximize Your Facebook Business Page (Part Four: Post Frequency & Scheduling)

Posted November 29, 2016 by admin

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As with any type of content, it’s important to post valuable information to your target audience. It’s a fine line between posting too frequently, not enough and just the proper amount. Continue Reading →

Content Is Crucial For Your Homebuilding Website (Part Four: Make The Search Engines Take Notice)

Posted October 3, 2016 by admin

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It’s vital Google and Bing crawl your website to ensure the content is relevant. When homebuyers enter a phrase such as “new home builders” or “affordable custom homes” you need to appear on the first page of results. If not, you’re losing out to your competitors.

Here’s how to make sure your website gets the exposure your homebuilding business deserves. Continue Reading →

Content Is Crucial For Your Homebuilding Website (Part Three: Get To The Point)

Posted September 27, 2016 by admin

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Clear, concise, informative content is a must for your homebuilding website. A brief introduction to each page of copy is fine, but resist the urge to present a long-winded preamble just to gain a few extra keywords. Your audience isn’t visiting your site to read textbook content—they want information and you have to give it to them as efficiently as possible. Continue Reading →

Content Is Crucial For Your Homebuilding Website (Part Two: Avoid These Common Grammar Mistakes)

Posted September 20, 2016 by admin

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No matter how diligent you are when it comes to writing website content, we’re all human and grammar mistakes are bound to happen. If any of the errors listed below make their way to your homebuilding website, your homebuyer may think your attention to detail is lacking and eliminate you—and you definitely don’t want that! Continue Reading →

How Can I Improve My Website? (Part Six: Words Do Count)

Posted August 23, 2016 by admin

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Thank you for returning to our continuing series “How Can I Improve My Website?”—an easy primer of practical tips you can immediately implement in order to get the most from your online home. Topics already covered include how leads actually view their computer screen, the importance of intuitive navigation and why cheap photography can eliminate your homebuilding company before prospects even visit your model homes.

This week we’re going to discuss the importance of your website’s content, specifically how it needs to compel your audience into action. Continue Reading →

Top Ten Reasons You Must PROPERLY Market Your Business

Posted June 14, 2016 by admin

Top 10 Reasons You Must Properly Market Your Business

 

#10. Proper Marketing Leads To Your Business’ Credibility

Promotion is imperative to the validity and trustworthiness of your product or service.

#9. Strategic Marketing Allows You To Target Your Ideal Audience

Marketing enables you to strategically focus on the exact demographic most likely to require your goods.

#8. Marketing Keeps Your Audience Aware Of Your Goods & Services

Keeping your business front and center in the mind of the public increases customer recall. Continue Reading →

How To Resonate With Your Email List Using Customer Segmentation

Posted May 27, 2016 by admin

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Republished from Infusionsoft Blog May 20, 2016

Dear <name>,

Remember my awesome product? It’s still for sale. Click here to buy!

How many of these emails do you receive every week? OK, now think about how many of those bland email offers you actually act on. Probably not too many. But think about how you feel when you get those offers from companies from whom you’ve already purchased. Continue Reading →

The Most Important Communication Tool In History

Posted May 19, 2016 by admin

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New home marketing can be a tricky beast. I’ve been helping homebuilders gain more exposure for their businesses for just about a quarter of century…maybe a bit more, and I find myself still learning new marketing techniques nearly every week. But there’s one tool, one single marketing component homebuilders should be utilizing that’s been available for much longer than you or I have been alive.  Continue Reading →

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