Content Is Crucial For Your Homebuilding Website (Part Three: Get To The Point)

Posted September 27, 2016 by Brian Flook

part-three-get-to-point

Clear, concise, informative content is a must for your homebuilding website. A brief introduction to each page of copy is fine, but resist the urge to present a long-winded preamble just to gain a few extra keywords. Your audience isn’t visiting your site to read textbook content—they want information and you have to give it to them as efficiently as possible. Continue Reading →

How Can I Improve My Website? (Part Seven: Give Your Visitors What They Want)

Posted August 30, 2016 by Brian Flook

give-visitors-what-they-want

We’ve made it to the final entry in the series, and, if you incorporate our first strategy through what I’m about to present below, you’ll be on your way to getting the most from your homebuilding website. Let’s get right down to the last, but certainly not least, point of how to improve your website. Continue Reading →

What Makes Up Your Brand? 5 Quick Tips

Posted August 16, 2016 by Brian Flook

We’ve been specializing in homebuilder marketing for quite some time and know just how to ensure our homebuilding clients get the best exposure for their new homes. That being said, we always spend time getting to know our homebuilding partners before building their new website, discussing the importance of marketing automation and necessity of best SEO practices. But we always start the conversation asking about their homebuilding “brand”.  It’s surprising to learn how often homebuilders can’t give a simple answer as to what is their brand.

What exactly is a brand? Does such a thing exist or is it just more marketing strategy mumbo jumbo slight of hand? Some people think their color scheme and logo make up their brand. What do you think? I believe that the concept of ‘brand’ is slightly overrated and very misunderstood.

Continue Reading →

How Can I Improve My Website? (Part Three: Intuition Must Lead The Way)

Posted July 26, 2016 by Brian Flook

intuition_must_lead

Welcome back to Part Three of “How Can I Improve My Website”. In the first installment I shared how crucial the visual layout of your website is when displayed on a potential homebuyer’s monitor. Last week, I dug into how quickly your homebuilding website needs to load as well as providing your leads the exact information they need as soon as possible.

Today I’m going to explain the importance of intuition when it comes to your building company’s website. Continue Reading →

How Can I Improve My Website? (Part Two: Clear A Path)

Posted July 19, 2016 by Brian Flook

Brian Flook Power Marketing Building Industry Expert

Thank you for returning to the second installment of “How Can I Improve My Website?” a quick primer filled with information you can start using today to better maximize the power of your online home. Last week we discussed how your visitors view their computer screen and the importance of designing your website in the “F” pattern. This go round we’re going to discuss the best way to eliminate any obstacles that may be in the audience’s way.

Continue Reading →

Top Ten Reasons You Must PROPERLY Market Your Business

Posted June 14, 2016 by John Spare

Top 10 Reasons You Must Properly Market Your Business

 

#10. Proper Marketing Leads To Your Business’ Credibility

Promotion is imperative to the validity and trustworthiness of your product or service.

#9. Strategic Marketing Allows You To Target Your Ideal Audience

Marketing enables you to strategically focus on the exact demographic most likely to require your goods.

#8. Marketing Keeps Your Audience Aware Of Your Goods & Services

Keeping your business front and center in the mind of the public increases customer recall. Continue Reading →

Look Who’s Back! Power Marketing Welcomes Belinda Home!

Posted April 22, 2016 by admin

Look Who's Back! Power Marketing Welcomes The Return Of Belinda Smith

We found Belinda buried beneath a pile of work! All kidding aside, welcome back, Belinda.

Read the official press release below. Continue Reading →

Marketing Blunders Part Ten: Failure To Automate

Posted April 8, 2016 by admin

Failure-to-automate

Welcome back to the last in our ten part series. This week we’re going to discuss marketing automation and how, as a homebuilder, if you’re utilizing this service you’re making a costly mistake. Continue Reading →

Marketing Blunders Part Eight: Failure To Promote Testimonials

Posted March 23, 2016 by admin

Not-using-testimonials

For the past several weeks we’ve addressed “The Top Ten Marketing Blunders” homebuilders commonly make. This week let’s roll up our sleeves and talk about one of the easiest marketing mistakes every builder can avoid. When you’ve exceeded homebuyer expectations, and your customers are kind enough to let you know, you simply have to share with your audience. Well…are you…letting everyone else know how happy your homebuyers are?

Continue Reading →

These Marketing Blunders Are Costing You Sales Part One

Posted February 8, 2016 by admin

Outdated-website

Marketing—nobody’s favorite topic. Okay, it’s my favorite topic, but that’s because I live and breathe it ­– specifically homebuilder marketing— and, because I love to sell, and marketing is what creates sales! So, really, if you want to sell more homes, you really can. Don’t, however, think all you need is a new home builder website, more marketing, or even better marketing—what you need is different marketing. Continue Reading →

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