What Good Is Building A Website If No One Can Find It?

Posted December 12, 2016 by Brian Flook

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At one point or another you’ve heard the term Search Engine Optimization, but do you understand what this phrase really means?  Generally speaking, SEO is a complicated, detailed, ever-changing process designed to assure your website appears higher in search results for specifically selected keyword terms.

Can I let you in on a little secret? Continue Reading →

What Makes Up Your Brand? 5 Quick Tips

Posted August 16, 2016 by Brian Flook

We’ve been specializing in homebuilder marketing for quite some time and know just how to ensure our homebuilding clients get the best exposure for their new homes. That being said, we always spend time getting to know our homebuilding partners before building their new website, discussing the importance of marketing automation and necessity of best SEO practices. But we always start the conversation asking about their homebuilding “brand”.  It’s surprising to learn how often homebuilders can’t give a simple answer as to what is their brand.

What exactly is a brand? Does such a thing exist or is it just more marketing strategy mumbo jumbo slight of hand? Some people think their color scheme and logo make up their brand. What do you think? I believe that the concept of ‘brand’ is slightly overrated and very misunderstood.

Continue Reading →

Homebuilders, Remember, Your Website Isn’t For You

Posted June 17, 2016 by Brian Flook

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Don’t let yourself be fooled into thinking your homebuilding website is intended as simply a cool online destination to promote your business. If your CEO or the intern from Accounting thinks the template you’ve selected looks great, that doesn’t necessarily mean your website will be a success. Continue Reading →

Top Ten Reasons You Must PROPERLY Market Your Business

Posted June 14, 2016 by John Spare

Top 10 Reasons You Must Properly Market Your Business

 

#10. Proper Marketing Leads To Your Business’ Credibility

Promotion is imperative to the validity and trustworthiness of your product or service.

#9. Strategic Marketing Allows You To Target Your Ideal Audience

Marketing enables you to strategically focus on the exact demographic most likely to require your goods.

#8. Marketing Keeps Your Audience Aware Of Your Goods & Services

Keeping your business front and center in the mind of the public increases customer recall. Continue Reading →

Marketing Blunders Part Ten: Failure To Automate

Posted April 8, 2016 by admin

Failure-to-automate

Welcome back to the last in our ten part series. This week we’re going to discuss marketing automation and how, as a homebuilder, if you’re utilizing this service you’re making a costly mistake. Continue Reading →

These Marketing Blunders Are Costing You Sales Part One

Posted February 8, 2016 by admin

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Marketing—nobody’s favorite topic. Okay, it’s my favorite topic, but that’s because I live and breathe it ­– specifically homebuilder marketing— and, because I love to sell, and marketing is what creates sales! So, really, if you want to sell more homes, you really can. Don’t, however, think all you need is a new home builder website, more marketing, or even better marketing—what you need is different marketing. Continue Reading →

Another Step To Help You Get The Most From Your Leads

Posted September 10, 2015 by Brian Flook

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Say “Hello” to Power Marketing’s Trent Semler. He’s got a great smile, don’t you think? Want to know why he’s grinning like the cat that caught the canary? Continue Reading →

Yes, You Must Hold Your Website Accountable For Your Business

Posted September 2, 2015 by admin

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We all have responsibilities, whether it is to our family, financial institutions, the community in which we live or even to ourselves, living life according to the personal ethics we have chosen. Your website also must live up to the obligations you deemed necessary from its initial launch. As time marches on, many businesses lose sight as to the importance of their online presence. I’m not talking about how active your company is on social media or how frequently you blog, rather, I’m referring to the duty your website has to lead your audience to actually choose, and then purchase your product. Continue Reading →

3 Ways To Pummel The Online Competitiion

Posted August 14, 2015 by Brian Flook

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Have you ever wondered what it would be like to be the first criminal to experience the effects of a stun gun? Imagine you’re a 6’5,” 287 pound outlaw about to take on a 5’7″, slightly overweight local patrolman. You’re pretty confident—but suddenly the police officer calmly pulls out this strange looking thing, points it at you and all of a sudden… Bzzzzzttttt! Before you even know what happened, 50,000 volts of electric current stop you in your tracks! You might call that a great equalizer. Continue Reading →

Find That Niche That Only You Can Scratch

Posted July 11, 2015 by Brian Flook

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The Internet has certainly changed nearly everything we ever knew about marketing … but not everything. Today I want to talk about something that many of you already know, but few actually practice: The art of carving out a market niche. In today’s information-overloaded world, if you say three things you’ve said nothing. The ability to focus your message has always been a marketing recipe for success. The sharper your marketing arrow is the deeper it will pierce. Continue Reading →

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