Maximize Your Facebook Business Page (Part Four: Post Frequency & Scheduling)

Posted November 29, 2016 by Brian Flook

part-four-post-frequency-scheduling

As with any type of content, it’s important to post valuable information to your target audience. It’s a fine line between posting too frequently, not enough and just the proper amount. Continue Reading →

Maximize Your Facebook Business Page (Part Three: What And What Not To Post)

Posted November 18, 2016 by Brian Flook

part-three-what-and-what-no-to-post

The goal of your business page is to engage, inform, interact and attract homebuyers. Let’s discuss what you should and shouldn’t place on your timeline. Continue Reading →

Maximize Your Facebook Business Page (Part Two: The Call To Action)

Posted November 15, 2016 by Brian Flook

part-two-call-to-action

One of the most overlooked benefits of your Facebook Business Page is the call to action button. This week I’m going to discuss how to place your CTA, the variety of options available as well as what I believe is the best selection for your homebuilding business. Continue Reading →

Maximize Your Facebook Business Page (Part One: The Set Up)

Posted November 8, 2016 by Brian Flook

part-one-facebook

For our next Tuesday Tips Series I’m going to provide valuable insights on how to get the best results from your Facebook Business page. We’re going to begin this week with exactly how to set up your page. Continue Reading →

Top Ten Reasons You Must PROPERLY Market Your Business

Posted June 14, 2016 by John Spare

Top 10 Reasons You Must Properly Market Your Business

 

#10. Proper Marketing Leads To Your Business’ Credibility

Promotion is imperative to the validity and trustworthiness of your product or service.

#9. Strategic Marketing Allows You To Target Your Ideal Audience

Marketing enables you to strategically focus on the exact demographic most likely to require your goods.

#8. Marketing Keeps Your Audience Aware Of Your Goods & Services

Keeping your business front and center in the mind of the public increases customer recall. Continue Reading →

Marketing Blunders Part Eight: Failure To Promote Testimonials

Posted March 23, 2016 by admin

Not-using-testimonials

For the past several weeks we’ve addressed “The Top Ten Marketing Blunders” homebuilders commonly make. This week let’s roll up our sleeves and talk about one of the easiest marketing mistakes every builder can avoid. When you’ve exceeded homebuyer expectations, and your customers are kind enough to let you know, you simply have to share with your audience. Well…are you…letting everyone else know how happy your homebuyers are?

Continue Reading →

Marketing Blunders Part Six: Poor Use Of Social Media

Posted March 11, 2016 by admin

Poor-Social-Media

Hello homebuilders! I hope you’re finding our ongoing series “The Top Ten Marketing Blunders To Avoid” helpful. Don’t forget, if you want to learn more details on any of the topics we’ve covered this far—Measuring Results, Non-Existent Follow-Up, Indexing Your Homebuilding Website On Google and Not Speaking The Home Buyers’ Language—you can call me directly at 301.416.7861.

Ok, let’s get into this week’s topic: Poor Use Of Social Media!

Continue Reading →

Find That Niche That Only You Can Scratch

Posted July 11, 2015 by Brian Flook

Screen Shot 2015-07-11 at 10.54.05 AM

The Internet has certainly changed nearly everything we ever knew about marketing … but not everything. Today I want to talk about something that many of you already know, but few actually practice: The art of carving out a market niche. In today’s information-overloaded world, if you say three things you’ve said nothing. The ability to focus your message has always been a marketing recipe for success. The sharper your marketing arrow is the deeper it will pierce. Continue Reading →

Maximize Your Facebook Marketing Efforts

Posted November 19, 2014 by admin

Don’t Let the Wave of Social Media Marketing Pass Your Business By. Learn How to Use Facebook to Expand Your Online Reach and Build Your Brand.

With more than 1.23 million users, it’s hard to ignore the social networking powerhouse that is Facebook. While many use the platform to stay connected with friends, family and their favorite brands, the marketing potential Facebook offers businesses is tremendous. But too often, companies create a page, post when there’s nothing better to do, casually ignoring its followers. This, Dear Readers, is more than a missed opportunity, it’s a horrible mistake.  Continue Reading →

What’s Ahead for Social Media & Content Marketing?

Posted December 4, 2012 by Brian Flook

photo courtesy of iCrossing

Another year is coming to an end, and a new one beginning. This month, the Content Marketing Institute put together its fifth annual predictions for social media and content marketing in 2013. More than 80 marketers offered their predictions on everything from mobile, video & photography, to social demand, print, web design and more. Here are a few key notes from the study:

• More and more companies will restructure internally to support their content marketing efforts. We’ll see more titles like Production Manager, Content Strategist, Social Media Manager and Chief Content Officer.
• Visuals and video will rule content creation. With social media platforms like Instagram, Pinterest and YouTube, users will continue looking for creative graphics, photos and videos in place of text.
• Marketers will rethink “web only” applications and adapt to all content cornerstones. Because tablets, smartphones and laptops make up many buyers’ multi-device ecosystem, “responsive web design meets the challenge of not knowing which screen the user prefers by providing an optimal viewing experience.”
• “Brands’ leveraging content marketing will be focused on VOICE and continue to humanize their messages, making their employees and partners the center of attention. Faces, not logos.” (Note: the Power Marketing team agrees. Every time we post a photo of our team or a client, our followers go nuts! People want to relate and trust other people, so putting a recognizable face to the brand makes it easier to do so. For more tips, click here.)

Where do you see your social media efforts headed in the next year?

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