Building great homes is not enough in today’s digital age – you must also have a solid online presence. Like many home builders, contractors, or construction company owners, you may not have the time or expertise to reach your target ...
The authority principle of reciprocity is simple. In new home marketing, it is as simple as offering a white paper or ebook of value to the customer – not of value to you. This isn’t your brochure. This isn’t your ...
We’ve been specializing in homebuilder marketing for quite some time and know just how to ensure our homebuilding clients get the best exposure for their new homes. That being said, we always spend time getting to know our homebuilding partners ...
My tip this week is a bit different! I hear regularly that many of you enjoy reading our very brief tips. This week I want to invite you to attend a limited seating, one-hour presentation highlighting the incredible power of ...
Here we are at Part Four, and I must admit, this tip alone can really make or break your website! If you’re just joining us you may want to check out the previous installments of the series—a quick review will ...
Nearly everything we do these days begins online. No homebuilding marketing effort can have significant success without the essential foundation of a website that is intuitive, functional, well designed, and informative. That being said, how does a small business first ...
#10. Proper Marketing Leads To Your Business’ Credibility Promotion is imperative to the validity and trustworthiness of your product or service. #9. Strategic Marketing Allows You To Target Your Ideal Audience Marketing enables you to strategically focus on the ...
“Proud” doesn’t begin to describe our fearless leader as he shared with the Power Marketing team a blog article written by his daughter Alexie that was just picked up by The Huffington Post! We thought we would surprise him—and her—by ...
Homebuilders Need To Mirror People, Not Things As a homebuilder you know how convenient and smart it is to present your product visually. This is the tried and true way builders have always marketed their homes, and for good reason. ...
We found Belinda buried beneath a pile of work! All kidding aside, welcome back, Belinda. Read the official press release below.
