PowerMarketing

Authored by Josh Miller

Posting Ideas For Social Media

Social media is an untapped tool for most home builders to connect with their audience, share content, and build expert authority. But coming up with posting ideas for social media can be very challenging, especially when you want to create ...

Creating a Professional Social Media Presence for Builders and Contractors

Today’s digital world is ripe with opportunities for almost any industry, but with so many platforms and options available, it can quickly become overwhelming. As a builder or contractor, you may wonder where you can get the highest return on ...

Maximize Your Facebook Business Page (Part Four: Post Frequency & Scheduling)

As with any content, it’s essential to post valuable information to your target audience. It’s a fine line between posting too frequently, not enough, and just the proper amount.

Maximize Your Facebook Business Page (Part Three: What And What Not To Post)

Your business page aims to engage, inform, interact, and attract homebuyers. Let’s discuss what you should and shouldn’t place on your timeline.

Maximize Your Facebook Business Page (Part Two: The Call To Action)

One of the most overlooked benefits of your Facebook Business Page is the call to action button. This week I’m going to discuss how to place your CTA, the variety of options available as well as what I believe is ...

Maximize Your Facebook Business Page (Part One: The Set Up)

For our next Tuesday Tips Series I’m going to provide valuable insights on how to get the best results from your Facebook Business page. We’re going to begin this week with exactly how to set up your page.

Top Ten Reasons You Must PROPERLY Market Your Business

  #10. Proper Marketing Leads To Your Business’ Credibility Promotion is imperative to the validity and trustworthiness of your product or service. #9. Strategic Marketing Allows You To Target Your Ideal Audience Marketing enables you to strategically focus on the ...

Marketing Blunders Part Eight: Failure To Promote Testimonials

For the past several weeks we’ve addressed “The Top Ten Marketing Blunders” homebuilders commonly make. This week let’s roll up our sleeves and talk about one of the easiest marketing mistakes every builder can avoid. When you’ve exceeded homebuyer expectations, and ...

Marketing Blunders Part Six: Poor Use Of Social Media

Hello homebuilders! I hope you’re finding our ongoing series “The Top Ten Marketing Blunders To Avoid” helpful. Don’t forget, if you want to learn more details on any of the topics we’ve covered this far—Measuring Results, Non-Existent Follow-Up, Indexing Your ...

Find That Niche That Only You Can Scratch

The Internet has certainly changed nearly everything we ever knew about marketing … but not everything. Today I want to talk about something that many of you already know, but few actually practice: The art of carving out a market ...