Ask any great new home salesperson, I mean the cream of the proverbial crop, and they will tell you it’s a horrible idea to try to close a deal on the phone. Why? Because being face-to-face with that potential customer ...
One of the first questions I ask every new marketing client is this: What will success look like? By that I mean, what are the target goals, the objectives that will tell us both that the outcome was worth ...
Say “Hello” to Power Marketing’s Trent Semler. He’s got a great smile, don’t you think? Want to know why he’s grinning like the cat that caught the canary?
We all have responsibilities, whether it is to our family, financial institutions, the community in which we live or even to ourselves, living life according to the personal ethics we have chosen. Your website also must live up to the ...
Have you ever wondered what it would be like to be the first criminal to experience the effects of a stun gun? Imagine you’re a 6’5,” 287 pound outlaw about to take on a 5’7″, slightly overweight local patrolman. You’re ...
As a regular reader of Tuesday Tips and our Power Marketing blog, hopefully you’ve been discovering a wealth of useful strategies pertaining to your marketing endeavors. It’s very important, however, before you focus on any specific area you identify one ...
The Internet has certainly changed nearly everything we ever knew about marketing … but not everything. Today I want to talk about something that many of you already know, but few actually practice: The art of carving out a market ...
There is an increasing overlap between what we call marketing and traditional sales. The change in how buyers shop – online searches, browsing your website, talking to one another (i.e. with your current residents and other prospects) on social channels ...
Reposted From InfusionSoft Sr. Content Strategy Manager Tracie Rollins. Let’s be honest: As a small business owner, you have it rough when it comes to finding the right content marketer to provide valuable content that drives buyers to purchase your ...
Go on, admit it. It’s ok to bring those sneaking suspicions you have into the cold light of day. You’ve had those feelings of concern more and more often. You can’t quite put your finger on it, but you’re convinced ...
