Today’s consumer has a ton of marketing messages to sift through every day. To set yourself apart from the competition, you need a unique selling proposition (USP). Your USP is like the light bulb in the darkness. It will illuminate ...
Earlier this summer, Power Marketing was selected to redesign a new logo, tagline and brand identity for the Washington County Free Library (WCFL). The WCFL was in the midst of a capital building expansion that doubled the size of the ...
What a great way to start the week! This morning, our team was beyond inspired when we opened an email newsletter from our client and award-winning interior design firm, Kay Green Design. With many pieces of furniture in their warehouse ...
Since 1966, Maryland Sound International (MSI) has delivered professional sound production that audiences remember. Founded to serve Frankie Valli & The Four Seasons on their national tour, MSI soon inspired organizers of the world’s most anticipated events to call on ...
After hearing proposals from several marketing firms in Maryland, the Washington County Free Library (WCFL) chose Power Marketing to transform its brand and graphic identity. We’re excited to redesign a new logo and tagline that will reintroduce the library system ...
Brian recently chatted with the writers at Sales & Marketing Ideas, a niche magazine for the housing industry published by the National Association of Home Builders (NAHB). Brian is an MIRM and served as the 2012 chairman of NAHB’s National ...
Most companies make charitable giving a small part of their yearly budget; few make it their organization’s only mission.
On June 20-21, Jon King and I attended Vocus’ Demand Success 2013 Conference (#demand13) at National Harbor in D.C. The two-day conference united thought leaders and industry experts who shared online marketing strategies to help generate leads and build better ...
Nestled on 100 rolling acres in Pleasant Valley, Big Cork Vineyards is one of Maryland’s newest wineries. Big Cork broke ground in 2011 and just began bottling the fruits of their labor this year. We were excited when they contacted ...
Nobody likes wasting hours of his or her workday on paperwork. That’s the concern DocuTrac had when they contacted us about improving their website design. DocuTrac is a mental health software solutions company. Their target audience includes mental health professionals ...
