Impressed By Impressions?

Posted May 9, 2016 by admin



Homebuilders love talking about impressions! Every Monday they count how many visitors came to their model home, clicked on their PPC ad or liked them on Facebook. That’s great! Here at Power Marketing we encourage homebuilders to track to their analytics, even doing it for them if need be, but…well, we hate to burst your bubble. Impressions are good to gauge, but really aren’t everything they’re cracked up to be! In this day of Internet marketing, many builders hear the word impressions bantered about by peddlers of many types of online marketing. Please allow me a few moments to address this subject. Continue Reading →

Marketing Blunders Part Nine: Not Using A Referral Program

Posted March 31, 2016 by admin


Last week we talked about how important testimonials are for social proof. Along with this comes a great opportunity for homebuilders to maximize referrals. You’re not going to want to miss #9 in our ongoing series “Marketing Blunders To Avoid”!

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Marketing Blunders Part Eight: Failure To Promote Testimonials

Posted March 23, 2016 by admin


For the past several weeks we’ve addressed “The Top Ten Marketing Blunders” homebuilders commonly make. This week let’s roll up our sleeves and talk about one of the easiest marketing mistakes every builder can avoid. When you’ve exceeded homebuyer expectations, and your customers are kind enough to let you know, you simply have to share with your audience. Well…are you…letting everyone else know how happy your homebuyers are?

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Marketing Blunders Part Seven: Cheap Photography & Video

Posted March 18, 2016 by admin


Hello again, and thanks for stopping in to checkout our ongoing series “The Top Ten Marketing Blunders To Avoid”. We’ve covered a lot ground so far, everything from failure to follow up with your home buying leads, not ensuring your homebuilding website is indexed on Google, not speaking in terms your prospects can identify with—even improper use of social media! But this week, as promised, I’m going to address the one thing that can turn off your home buyers quicker than anything else: Cheap Photography.

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Marketing Blunders Part Five: Not Speaking Your Buyers’ Language

Posted March 4, 2016 by admin


Hello again homebuilders. This week we’re almost at the halfway point of our ongoing series “Marketing Blunders To Avoid”, and I’m glad you checked in for this one! Are you certain you’re speaking the language home buyers understand? Let’s make sure!

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Marketing Blunders Part Four: Your Website Isn’t Indexed By Google

Posted February 24, 2016 by admin


Thanks for joining me this week as I point out one of the biggest “Marketing Blunders” homebuilders make and aren’t even aware of. I have to ask—is your home builder website being indexed by Google? If you don’t know the answer, I strongly suggest you read on.

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Marketing Blunders Part Three: Sluggish Follow-Up

Posted February 19, 2016 by admin


Hopefully you’ve been finding our ongoing series “The Top Ten Marketing Blunders” useful! This time, Dear Homebuilder, we’re going to talk about the importance of following up with your home buying leads…you are following up, right?

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Marketing Blunders Part Two: Not Tracking & Measuring Results

Posted February 12, 2016 by admin


Hey all! Thanks for returning to our ongoing series “The Top Ten Marketing Blunders” home builders commonly make. This week we’re going to discuss how big a mistake it is to not track and measure your builder marketing results. Ready? Continue Reading →

The Top Ten Tuesday Tips Of 2015

Posted December 18, 2015 by admin


Can you believe New Years is this Friday?? Which means everyone will shortly be saying “goodbye” to 2015 as we usher in 2016. It hardly seems possible that another year has come and gone this quickly, especially in the homebuilding industry!

This week, we decided to take a look back at our Tuesday Tips articles, pulling together the best posts based on your feedback, interaction and marketing analytics. So, without any further preamble, let’s countdown from Number Ten! Continue Reading →

A Free Holiday Gift For You!

Posted December 15, 2015 by admin


A Free Holiday Gift For You!


I just wanted to say “Thank You” for being a Tuesday Tips subscriber. I’m hoping you’re finding these valuable marketing techniques and strategies as useful as I do. When my team and I kicked around the concept of sharing easy to use homebuilding marketing tips with our readers we decided we were determined to make Tuesday Tips different. Our goal is proven, actionable tips that should work for our readers every time!  Continue Reading →

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