Homebuilders: Did You Know Homebuyers Are Looking To Eliminate You Based On Your Website? That title isn’t meant to frighten homebuilders, but, unfortunately it is true. Please let me explain. How many of you can recall the thrill of something ...
As much as we like to convince ourselves we’re thinking machines complete with emotions, in actuality, we’re emotional machines who, on occasion, think! That’s not splitting hairs—it’s really quite a difference. Our human brains revolve around what I call Six ...
I hope that doesn’t come across as some type of Jedi mantra or cutesy rhetoric, but really, it’s the best way I can quickly summarize what every builder marketing new homes has to grasp. You need to properly understand ...
Ask any great new home salesperson, I mean the cream of the proverbial crop, and they will tell you it’s a horrible idea to try to close a deal on the phone. Why? Because being face-to-face with that potential customer ...
One of the first questions I ask every new marketing client is this: What will success look like? By that I mean, what are the target goals, the objectives that will tell us both that the outcome was worth ...
Say “Hello” to Power Marketing’s Trent Semler. He’s got a great smile, don’t you think? Want to know why he’s grinning like the cat that caught the canary?
Have you ever wondered what it would be like to be the first criminal to experience the effects of a stun gun? Imagine you’re a 6’5,” 287 pound outlaw about to take on a 5’7″, slightly overweight local patrolman. You’re ...
As a regular reader of Tuesday Tips and our Power Marketing blog, hopefully you’ve been discovering a wealth of useful strategies pertaining to your marketing endeavors. It’s very important, however, before you focus on any specific area you identify one ...
Hello again and welcome back! Before we roll up our sleeves and take a look at this week’s topic, I just wanted to say thank you for all of the comments and emails I’ve received regarding this series. Based on ...
‘Twas the night before Christmas, I was filled with concern. My marketing budget, last year did I burn. Not seeing return from the cash we did spend, I promised my boss, in the New Year it would end.
