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Website Analytics Explained Part Two: Direct, Organic & Referral Traffic

Hello again! Thank you for stopping in as we continue our educational process regarding the demystification of all those pesky website analytic terms. I hope you’re finding this series informative, easy to understand and helpful! I can’t stress how important ...

Why Your Marketing Company Should Do More Than Just Web Design

The company you hire to manage your Internet marketing should be a comprehensive, strategic marketing machine — not a one-size-fits-all vehicle that regurgitates the same boring website template, with little to no regard for impact or results, for every business ...

What Is The True Centerpiece of Your Marketing? Website Design Of Course!

The Internet has become the gravitational center of the marketing world, and your website is the centerpiece of your Internet success. A good website provides more traffic and allows you to easily connect with your customers. It should hold the ...

How To Clean Up Your Marketing

The days are longer, the first blooms have emerged, and bees and other critters are showing their tiny faces after a long winter. No season represents growth or renewal quite like spring. Motivated by the change in seasons to start ...

Yes You Can Create An Effective Landing Page!

Email is a powerful tool to reach your audience. Any time you send an email marketing message, you should have a landing page linked to your content. If you send an email about fall specials, for example, then your landing ...

Why Your Business Needs a Mobile Marketing Strategy

Think your business can do without a mobile marketing strategy? Think again. As mobile devices become more common among consumers, these platforms increasingly serve as channels through which purchases and conversions are made. According to Search Engine Land, nine out ...

Press POWER for Creative Marketing Results

There’s no doubt about it: compelling visuals sell! Even if the product is fantastic, poor quality photography or videography can cause customers to eliminate you before exploring your company. Video engages your website visitors in a way text and photos cannot. From ...