“Go ahead, underestimate me. You won’t be the first… you won’t be the last… but you will be wrong.” -Interactive Floor Plans First, let me say that if you are a production or semi-custom home builder and don’t have Interactive ...
So, how important can a few hundred words a month on a blog be for my company? Well, depending on your goals, the actual result and benefit will be different. But there is absolutely some value if you blog already ...
The authority principle of reciprocity is simple. In new home marketing, it is as simple as offering a white paper or ebook of value to the customer – not of value to you. This isn’t your brochure. This isn’t your ...
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Power Marketing’s Web Designer, Sean Maher, answers a question from one of our Tuesday Tips readers.
It’s vital Google and Bing crawl your website to ensure the content is relevant. When homebuyers enter a phrase such as “new home builders” or “affordable custom homes” you need to appear on the first page of results. If not, ...
Clear, concise, informative content is a must for your homebuilding website. A brief introduction to each page of copy is fine, but resist the urge to present a long-winded preamble just to gain a few extra keywords. Your audience isn’t ...
No matter how diligent you are when it comes to writing website content, we’re all human and grammar mistakes are bound to happen. If any of the errors listed below make their way to your homebuilding website, your homebuyer may ...
Thank you for returning to our continuing series “How Can I Improve My Website?”—an easy primer of practical tips you can immediately implement to get the most from your online home. Topics already covered include how leads actually view their ...
