Many people who are first introduced to your company will be through your website. The internet is the best place to locate and research a new company to fulfill a particular need. The prevalence of smartphone technology means many people can come across your website anytime.
So, how do you stand out among your peers? How can you get your name to the top of the list of recommended homebuilder companies when someone is looking for a new place to live?
Search engine optimization (SEO) will help you reach the top of the search results pages. But what comes after that? They visit your website. And it doesn’t matter how great your marketing practices are if your visitors aren’t impressed with what they find.
Custom home builder websites stand to provide a variety of benefits when compared to a DIY template website. Here’s what homebuilders can gain with a custom website.
It Sets You Apart
Your home builder company is different from your competition. But how will people know if you use a similar template for your website? Appearances are everything when it comes to first impressions. And you want new website visitors to have a great first impression of your company.
A custom website lets your company’s personality and ideals shine through. A unified presentation solidifies your brand identity and makes you more memorable to the visitor.
Meets Your Specific Needs
Every company has different offerings for their clients. This could be other areas of service or different services altogether. And the template that might work for one company doesn’t necessarily meet the needs of another company. Custom home builder websites can lay out your information and services in the exact way you like.
The sales funnel outlines how a person goes from noticing your company to becoming a paying customer. This process is different for each company. A custom website allows you to guide a visitor through your particular sales funnel in the most advantageous way to your business.
Choosing a home builder is a big decision for a client. A lot of time and money goes into the process and the fact that they’ll be living in the product for the foreseeable future. They are looking for a business that will take this responsibility seriously.
The quality of your website has implications for how seriously you take your business. A well-designed custom home builder website tells potential clients you take details seriously.
Showcase Your Work
Your home builder website is your opportunity to prove your worth. Do you have past projects that can be used to show prospective clients your capabilities? This is your chance to include specified pages that show off your work. Beautiful, high-quality images and strategic information arrangements can motivate visitors to look deeper into your business.
Websites are most effective when they provide more than just information to inspire visitors to become customers.
Better Search Results Rankings
We mentioned how SEO can help get your website to the top of search query rankings. Various methods can help accomplish this goal — content writing, photo optimization, PPC campaigns, local SEO, and more. However, the design of your website can have a lot to do with your search results rankings, as well.
Page speed, strategic text placement, and quality of information can help get your website the exposure you need. Higher rankings help get your home builder company ahead of the competition.
Tailored to Your Customers
Custom websites can be designed to fit what you need from your website and what your customers require. Location-specific pages and informative blog sections can benefit your visitors before they even reach out for your services. You want to make your website attractive to those who can become customers.
Flexible and Scalable
Your needs will change as your home builder business grows and expands. Your services might change. And you’ll need a way to stay on top of communicating these changes and updating current offerings.
Custom home builder websites can accommodate any changes you might need as time progresses. Do you need more pages? Would you like to condense the pages? Frequently updating content gives the search engines more information to find and provides your visitors with more information to use.