As much as we like to convince ourselves we’re thinking machines complete with emotions, in actuality, we’re emotional machines who, on occasion, think! That’s not splitting hairs—it’s really quite a difference. Our human brains revolve around what I call Six ...
Home building marketing experts are everywhere… or are they? I am amazed today by the number of people who claim to be experts in marketing new homes, yet have no frontline experience! It is almost today’s version of: “If you ...
I’ve been helping homebuilders market new homes since 1992, and in that time I’ve come to the realization that too many builders are unable to articulate how they’re different from the competition. When I ask homebuilders what makes them different, ...
One of the first questions I ask every new marketing client is this: What will success look like? By that I mean, what are the target goals, the objectives that will tell us both that the outcome was worth ...
As a regular reader of Tuesday Tips and our Power Marketing blog, hopefully you’ve been discovering a wealth of useful strategies pertaining to your marketing endeavors. It’s very important, however, before you focus on any specific area you identify one ...
Reposted from InfusionSoft Blog Manager Ellis Friedman. If you’ve opened the internet or a newspaper in the past two weeks, you’ve definitely heard about President Obama’s new proposed changes to overtime rules. Politics aside, you probably have a lot of ...
The Internet has certainly changed nearly everything we ever knew about marketing … but not everything. Today I want to talk about something that many of you already know, but few actually practice: The art of carving out a market ...
There is an increasing overlap between what we call marketing and traditional sales. The change in how buyers shop – online searches, browsing your website, talking to one another (i.e. with your current residents and other prospects) on social channels ...
Reposted From InfusionSoft Sr. Content Strategy Manager Tracie Rollins. Let’s be honest: As a small business owner, you have it rough when it comes to finding the right content marketer to provide valuable content that drives buyers to purchase your ...
Reposted from InfusionSoft Blog Manager Ellis Friedman. The great thing about blogging is that it doesn’t take very much time. Writing – aka typing – is pretty easy; brains are an endless well of engaging, useful, informative content, and all ...
