How Home Builders Benefit From Custom Websites
Many people who are first introduced to your company will be through your website. The internet is the best place to locate and research a new company to fulfill a particular need. The prevalence of smartphone technology means many people ...
Blog Regularly
So, how important can a few hundred words a month on a blog be for my company? Well, depending on your goals, the actual result and benefit will be different. But there is absolutely some value if you blog already ...
13 Marketing Sins You Want to Avoid!
Are you sitting down? I’m about to share an industry statistic that, as a new home builder, you have to acknowledge. No more pretending it doesn’t apply to you. Forget about thinking it’s an over-inflated number. And if you believe ...
As a builder, give something to get something!
The authority principle of reciprocity is simple. In new home marketing, it is as simple as offering a white paper or ebook of value to the customer – not of value to you. This isn’t your brochure. This isn’t your ...
Your Homebuyer’s Brain on Marketing: Getting Inside Their Head
No matter what your building company does, advertising remains an instantly forgettable blip in the day-to-day life of your homebuyers! You’ve ignored more advertising today than you realize because your brain decided – without your permission, I might add – ...
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Tuesday Tip 8/21/18 – It’s Important to Set-up Goals in Google Analytics.
Goals are one of the most underutilized components in Google Analytics. Goals are the actions you’d like visitors to take on your website. Some Examples Include: Making an appointment Viewing a contact page Filling out a form Creating an account ...