6 Pros & Cons for Postcard Marketing
The U.S. Postal Service’s annual Household Diary study reported that direct mail campaigns are still highly effective in the digital age. Postcard marketing is a popular and cost-effective way to reach out to customers. Even young people respond well to ...
Ask the Expert: Maryland Marketing Q&A with Brian Flook
Marketing is one of the most important investments for any business. Without it, your customers may never know about your brand, your products or why you’re better than your competition. But, deciphering the variety of options for your marketing strategies ...
Internet Marketing MD 101: 5 Content Ideas for Your Blog
Every business has to a story to tell, and your blog is the perfect outlet for sharing this information with your audience. If you’re not blogging and your competitors are, they’re tapping into an audience you’re neglecting. Next time your ...
What Is The True Centerpiece of Your Marketing? Website Design Of Course!
The Internet has become the gravitational center of the marketing world, and your website is the centerpiece of your Internet success. A good website provides more traffic and allows you to easily connect with your customers. It should hold the ...
How To Clean Up Your Marketing
The days are longer, the first blooms have emerged, and bees and other critters are showing their tiny faces after a long winter. No season represents growth or renewal quite like spring. Motivated by the change in seasons to start ...
Yes You Can Create An Effective Landing Page!
Email is a powerful tool to reach your audience. Any time you send an email marketing message, you should have a landing page linked to your content. If you send an email about fall specials, for example, then your landing ...
Featured Website: Spichers Security Services
If you live or work in the tristate area, you’ve likely heard the name Spichers. Since 1955, the family-owned and operated business has sold discount appliances, electronics and more throughout Hagerstown, Md., Chambersburg, Pa., Winchester, Va., and the surrounding areas. ...
Why Your Business Needs a Mobile Marketing Strategy
Think your business can do without a mobile marketing strategy? Think again. As mobile devices become more common among consumers, these platforms increasingly serve as channels through which purchases and conversions are made. According to Search Engine Land, nine out ...
Prepare for Your Best Trade Show With These Success Tips
Trade shows are still an important part of a company’s business and marketing plan, despite the digital revolution. Nearly 50 percent of those responding to a survey by the Center for Exhibition Industry Research said the personal interaction with people ...
Press POWER for Creative Marketing Results
There’s no doubt about it: compelling visuals sell! Even if the product is fantastic, poor quality photography or videography can cause customers to eliminate you before exploring your company. Video engages your website visitors in a way text and photos cannot. From ...