Hey all! Thanks for returning to our ongoing series “The Top Ten Marketing Blunders” home builders commonly make. This week we’re going to discuss how big a mistake it is to not track and measure your builder marketing results. Ready? Continue Reading →
Marketing—nobody’s favorite topic. Okay, it’s my favorite topic, but that’s because I live and breathe it – specifically homebuilder marketing— and, because I love to sell, and marketing is what creates sales! So, really, if you want to sell more homes, you really can. Don’t, however, think all you need is a new home builder website, more marketing, or even better marketing—what you need is different marketing. Continue Reading →
Homebuilders: Did You Know Homebuyers Are Looking To Eliminate You Based On Your Website?
That title isn’t meant to frighten homebuilders, but, unfortunately it is true. Please let me explain.
How many of you can recall the thrill of something so simple as buying candy as a child? I vividly remember anticipating the visit to the corner store, eager to hand over my hard-earned money—all 20 cents of it—to purchase penny candy. All the varieties of sweets, vying for the attention of a little boy like myself, calling out from their flashy wrappers held in check within glass containers colorfully presented on the counter. Continue Reading →
As much as we like to convince ourselves we’re thinking machines complete with emotions, in actuality, we’re emotional machines who, on occasion, think! That’s not splitting hairs—it’s really quite a difference.
Our human brains revolve around what I call Six Primal Pillars: Continue Reading →
I hope that doesn’t come across as some type of Jedi mantra or cutesy rhetoric, but really, it’s the best way I can quickly summarize what every builder marketing new homes has to grasp. You need to properly understand your prospective home buyers! Continue Reading →
Say “Hello” to Power Marketing’s Trent Semler. He’s got a great smile, don’t you think? Want to know why he’s grinning like the cat that caught the canary? Continue Reading →
Have you ever wondered what it would be like to be the first criminal to experience the effects of a stun gun? Imagine you’re a 6’5,” 287 pound outlaw about to take on a 5’7″, slightly overweight local patrolman. You’re pretty confident—but suddenly the police officer calmly pulls out this strange looking thing, points it at you and all of a sudden… Bzzzzzttttt! Before you even know what happened, 50,000 volts of electric current stop you in your tracks! You might call that a great equalizer. Continue Reading →
Hello again and welcome back! Before we roll up our sleeves and take a look at this week’s topic, I just wanted to say thank you for all of the comments and emails I’ve received regarding this series.
Based on my conversations with some of you and feedback that has arrived via email, it appears the goal of helping you properly interpret website analytics is producing very positive results! It’s always been our goal here at Power Marketing to exceed the expectations of small business owners, and one of the best ways to do exactly that is to provide as much education as possible.
Once again, thank you for all of your valuable feedback! Now, let’s get into understanding the importance of landing and exit pages! Continue Reading →
Hello again! Thank you for stopping in as we continue our educational process regarding the demystification of all those pesky website analytic terms.
I hope you’re finding this series informative, easy to understand and helpful! I can’t stress how important it is that every business owner, from home builders to non-profit organizations, understand exactly how their website is actually performing.
All too often as I’m reviewing a client’s website analytics with them, either on the phone or in person, they seem to zone out. It’s kind of like when your wife asks you to take the garbage out—you heard her, but you just kind of choose not to acknowledge the request, at least right at that moment. Don’t get me wrong, I get it; someone trying to explain website analytics can be about as entertaining as watching paint dry, but I think it’s only because the audience doesn’t quite understand the terms used.
The more you “get” what your analytics are dying to tell you, the faster you will be able to improve website traffic, ideally leading to more sales. Makes sense, wouldn’t you agree? With all that behind us, let’s get into this week’s topic involving direct, organic and referral traffic. Continue Reading →
You’re a savvy business owner who knows data, analytics and numbers can make or break your company. It’s one thing to be presented with a wealth of information, especially when it comes to how your website is performing, but it’s a totally different animal when it comes to actually understanding and interpreting all of that data.
It’s ok, you’re not alone! I understand how confusing website analytics can be. With terms thrown around like “Impressions”, “Tracking Code” and “Exit Page”, it can get a bit overwhelming. It’s for this reason I decided to create a series of articles to help demystify website analytics.
Using the most common industry terms, I will not only provide you with an easy to understand definition, but, by the time we’re done you’ll also understand what specifically these phrases mean to the profitability of your website. Are you ready? Let’s get right down to it! Continue Reading →