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My Google Ads Account Was Suspended: One Advertiser’s Journey to Reinstatement

The Suspension It would be an understatement to say we were dumbfounded. The Power Marketing team has managed 8-12 Google Ads accounts without an issue. We thought Google’s new advertiser verification policy would be simple since we’d been using Google ...

Common Issues with Beaver Builder on WordPress Sites

This post is written for informational purposes. In website development, WordPress is by far the most commonly used content management system (or CMS). A CMS is the framework on which a website is built. WordPress powers almost half of the ...

You May Want to Double Check Your Website Traffic from February

Did you see a massive jump in your website traffic in February? Was your information based on Google Analytics 4 (a.k.a GA4)? You should review your account. Around February 17th, a breach occurred in GA4 through Google Tag Manager. Google ...

Making the Right Choice: Guide to Assessing Website Developers

Choosing the right website developer is like finding the perfect partner for your digital journey. This developer won’t just build your website; they’ll craft a virtual space representing your brand to the world, connecting you with your audience in meaningful ...

How to Avoid Disappointment in Your SEO

When I started managing people in the mid-1990s, my boss gave me this critical insight: “People don’t get mad when they don’t get something; they get mad when they EXPECT something and don’t get it.” I assume this idea came ...

What is M.B.A. Disease? Know the Signs

Long-time consumer advocate, podcaster, and radio personality Clark Howard arguably coined the term M.B.A. disease. In short, the affliction is associated with a person taking over a company’s management and viewing their job as cutting costs while adding fees without ...

What You Need To Know About Google’s Helpful Content Update

Google is the number one search engine because users trust it to return relevant, constructive results. Companies and websites that find themselves at the top of applicable search results lists are rewarded with more visits, more clicks, and more sales. ...

How Do I Know When It’s Time for a New Website?

A potential customer’s first impression of your company will likely be your website. According to Statista, 93% of people looking for a home will use the internet. So, at what point are you considering building a new website? Or do ...

4 Simple Ways to Speed Up Your Website

Earlier this year, Google’s Core Vitals update emphasized the relationship between website download times and search engine optimization (SEO). Home Builders are notorious for having slow websites. Typically, home builders use many images, have integrations with 3rd party platforms (e.g., ...

7 Signs You Need A New Home Builder Website

Set it and Forget it! It’s an excellent idea for a Ronco Rotisserie Oven but a bad idea for a website. Websites are living, breathing entities (metaphorically speaking). Websites have the potential to be 10X better than your best salesperson. ...