Yes You Can Create An Effective Landing Page!

Posted March 23, 2014 by admin

responsive web design, website design md

Email is a powerful tool to reach your audience. Any time you send an email marketing message, you should have a landing page linked to your content. If you send an email about fall specials, for example, then your landing page should direct the recipient to the specific offers or a form to claim these specials. The landing page serves as an end point your recipient “lands” on if s/he deems your content worthy and decides to follow through with what you’re offering.

A successful landing page does a few things:

  • It engages your audience.
  • It prompts visitors to click through to your website.
  • It encourages visitors to do what you want them to do (buy or contact you) and explains why they should do it.
  • It gives visitors permission for you to follow up with them by way of registration.
  • It informs the recipient of something they need to know about. It provides value!

If your landing page isn’t designed to prompt a certain action or response from visitors, then it’s pointless. Continue Reading →

Power Marketing Website Wins Honorable Mention

Posted December 4, 2013 by admin
builder marketing, homebuilder marketing

Another award to add to our wall! Amanda Linthicum (L-R), Krista Scarlett and Johanne Courtright worked on the Advantage Homes website, which received Honorable Mention.

Great news! Our team recently received Honorable Mention for Advantage Homes’ website design in NAHB’s 2014 Jerry Rouleau Awards for Excellence in Marketing and Home Design. The annual awards acknowledge manufacturers, home builders and builder marketing companies in categories of exceptional home design and marketing materials.

Earlier this year, we created the cohesive new web platform for our long-time client that offers improved navigation, functionality and sharing options for website users. It also allows website edits to update directly to kiosks in Advantage sales centers. The new website offers interested homebuyers a full-service, online experience when searching for a new home. You can learn more about Advantage’s new website and our builder marketing services here.
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