Many people think the most difficult part of new home sales is the construction. Laying the foundation, putting up walls, and installing windows certainly is difficult. If it wasn’t, homes wouldn’t be more expensive than a car. But the steps that lead up to the actual construction is where a business truly makes their money.
A builder needs to be able to stand behind their work. Anything less than quality work will be unacceptable to the customer. But a builder without proper lead management won’t get the opportunity to close new home sales. And construction won’t happen without a sale.
A lot of builders don’t focus on lead management despite its importance. This could be due to many different factors—they don’t have the proper software, they don’t have relevant experience, or maybe leads fall through the cracks simply because it’s difficult to keep track of them.
But builder lead management doesn’t become any less essential just because it’s difficult. The good news is that there’s help for builders that either don’t have time to manage their leads, or don’t have a good system for doing so.
What is Lead Management?
Let’s start with the basics. Lead management consists of various methods and systems a business can use to generate and track new potential opportunities. It encompasses many different aspects along the way as a potential customer moves throughout the phases from being unaware of your service to completing a transaction.
This system is important for many reasons. The most apparent is that it helps generate sales. And as any business understands, sales are what keep the doors open. Focusing on the product and service is great, but there needs to be a sale before you get to that point.
Builder lead management will also help the business to see how their customers’ trends are evolving. A successful marketing push this year might not work quite as well next year. This is why it is essential to have up-to-date information about how your customers are interacting with your business.
Are you ready to see how builder lead management can generate new home sales? Visit Power Marketing today.
Your first introduction to a potential customer is incredibly important. There are many ways a potential customer can find your company, and they will all have different outcomes. The goal is to figure out what will interest a potential customer. What sets you apart from the competition? What convinces them to spend an extra moment researching your company and clicking further into your website?
These answers can be the keys to generating new leads. And new leads can turn into new home sales. The trick is to know what your visitors are looking for, and to give it to them.
The truth is that the vast majority of people who visit your website won’t actually buy anything. And that’s okay. But finding any way you can to improve this conversion rate can have drastic effects not only on the amount of engagement you receive online, but how many real-life new home sales this can generate.
Power Marketing is proud to offer Easy LeadLocker to help with builder lead management. Easy LeadLocker is a customer relationship management (CRM) program designed specifically for builders.
Power Marketing has over 25 years of experience not only with all forms of marketing like SEO, PPC, and website design, we also have 25 years of working with builders. This means we understand the industry. More importantly, we understand the customer base.
Easy LeadLocker is a marketing automation platform—once it’s set up, it gets to work on its own. It helps to reduce the amount of lost leads by automatically delivering applicable information that has been customized to their needs. And a customer who quickly receives customized information is more likely to remain engaged.
A reduction in lost leads drives new home sales.
Turning Leads Into New Home Sales
Easy LeadLocker assists the customer as they move from the initial introduction through the buyer’s journey. Capturing their attention is huge, but so is continued engagement. This can take many different forms which increases the likelihood of success.
Simply attaching Easy LeadLocker to your website allows it to hone in on the process of capturing these leads. It also automates your email campaigns, sales pipeline, and downloadable lead magnets such as an ebook or video.
Builder lead management has never been more streamlined. This system not only helps turn prospects into paying customers, it is also incredibly user-friendly.
Power marketing understands builders because we’ve been working with them for decades. And we know how to make builder lead management generate new home sales. In fact, Easy LeadLocker can help your prospect-to-sales ratio grow by up to 300%.