By Ben Snedeker republished from Infusionsoft Oct. 29, 2015
It turns out that the biggest pain of CRM for businesses is adoption, as in, 58 percent of businesses agree that it’s the biggest pain. In other words, over half of businesses say to themselves, “If we can just get our team to adopt the new CRM software, we’d be over the biggest hurdle and on to the benefits of CRM.”
So if you’re thinking about CRM for your business, there’s a good chance you’re thinking about adoption issues, too. You’re probably asking yourself questions like:
- Will my team buy in?
- What will it take to get them to buy in?
- Is it more work to set up and maintain than it’s worth?
These are tough questions to navigate, and everyone has an opinion. Wouldn’t it be great to have a guide to help you find your way through these questions? Our free e-book, The Small Business Field Guide to Accelerating CRM Adoption, is exactly that resource.
Why is CRM adoption mission critical?
It’s not uncommon for small businesses to experience growing pains. At a certain point, they realize that they have been relying on a hodgepodge of tools to manage their sales and nurture their leads.
For instance, many businesses use a bunch of spreadsheets to track their customer interactions, or a pile of business cards on someone’s desk, or even sticky notes pasted around a computer monitor frame. This can work for a small business in the early days, but as the business grows, inefficient systems start to become costly. CRM has helped countless businesses get organized, work smarter, and most importantly, become more profitable.
It sounds like a no-brainer, then, right? Well, making the switch to CRM isn’t something you can take lightly. There are myriad questions businesses ask, but some of the top questions are:
- Can I afford it?
- Will my staff use it?
- Is there a clear ROI?
Our Trail Guide will walk you through these questions and point you in the right direction for your individual business.
More resources for CRM adoption
In addition to the deep look at CRM Adoption we take in our Trail Guide, we want the most value in one convenient place, so you don’t have to keep digging around the Internet to think through the adoption question.
Embedded in our trail guide, you’ll find our ROI calculator tool, which will help you think through just how much value you can get out of CRM.
We’ve also tacked on a detailed checklist, which outlines the very important questions and action items you’ll need to keep in mind as you think through the adoption process.
While you’re at it, subscribe to our blog so you never miss valuable insights on sales and marketing for your business.
Ben Snedeker joined Infusionsoft in 2015 to do full time that which he loves most: writing the stories that inspire action. He holds a MFA in Creative Writing from Emerson College. In his prior life, he was a freelance writer working days at MIT as a grant manager. He’ll be moving from sunny Boston to sunnier Phoenix later this year. A perennial tinkerer, when he’s not in the office, he can’t help but tend his bonsai trees, edit other people’s writing, and make sure his kids clear their plates before they leave the table.