Marketing Automation And Why You Need It (Part Three: Close More Sales)

Marketing Automation And Why You Need It (Part Three: Close More Sales)

October 25th, 2016



This week I’m going to explain how to transform your marketing automation leads into bona fide sales.

You’ve Built A Relationship—Now Get The Sale

Utilizing Infusionsoft’s lead scoring system, you’re able to gauge the perfect time when your leads are most open for you to call them. This is your opportunity to strike while the iron is hot.

Contacting your prospects becomes much easier as you won’t be making “cold calls”. Your leads not only know who you are, they’re expecting their phone to ring. Be prepared to cover the following in your conversation:

  • Ask about their specific needs.
  • Explain in detail how your business is able to address each of these items.
  • Take the opportunity to wow them by discussing how choosing your company will exceed their expectations.
  • Request a time for them to meet with you in person.

Sincere trust is solidified in person, and you now have your prospects in a face-to-face meeting, whether it is at your new home sales center, your product showroom or your office. All of your marketing automation efforts have led to this point. Now is the time for your salesmanship to shine.

Take this opportunity to reiterate all you have promised in your phone call as well as the information provided through the weeks of automated communication leading to this meeting. Reassure them they have made the right choice coming to meet you, then ask for their business.

Honestly, it’s that simple. Marketing automation will direct serious buyers to your business much quicker and more affordably than traditional methods—guaranteed.

It doesn’t end there, though. Now that you have a loyal customer you have the ability to create even more leads, sell more products and grow your business faster. How? Well, next week I will be providing all the details in the final entry of this series. If the suspense is too much, however, you can always feel free to call me directly at 301.416.7861 and will be happy to let you in on the secret.