If Creative Content Is So Crucial, Why Is It So Often Ignored?

If Creative Content Is So Crucial, Why Is It So Often Ignored?

November 11th, 2015

Homebuilders, it’s crucial that you pay close attention to content you present in your marketing campaigns. Please excuse me as I go off on a tangent for a moment, but I believe the following will help you understand why creative content seldom receives the attention it deserves.

There is an often misunderstood proposition, over a century old, frequently referred to as “The Infinite Monkey Theorem”. Simply put, this hypothesis states that a monkey hitting typewriter or computer keys at random, given an infinite amount of time, will write the complete works of William Shakespeare. How can this be? Why would anyone even remotely think this is possible?

The reason for this delusion may be due to the fact that anyone can write content. Ultimately, we’ve all been stringing together sentences on paper since elementary school; everyone can do it! It’s just a matter of placing one letter after the other, combining words to make sentences, which then evolve into paragraphs, right?

Certainly, you can see how foolish this belief is, but you would be shocked to discover how many companies fail to understand the true importance of well crafted, creative content. After all, their website is up and running and looks amazing. The colors are crisp, the branding is prominent and it’s very easy to navigate, but what about the verbiage, the true “meat and potatoes” of every site? Is it able to keep your viewer engaged, mesmerized even, reading every sentence literally with bated breath?

The Importance Of Telling A Good Story Through Your Website’s Content

What is your favorite novel, movie or television show? Why do you like it so much? What initially drew you to that specific tale, and, more importantly, why did it hold your interest to the very end? Whether it’s a 2,000-page novel, a two-hour movie or even a 30-minute sitcom, you’ve invested your time and interest in the piece for some reason. What was it you found so intriguing?

Odds are, without even knowing it, you were inexplicably hooked by the first scene, introductory paragraph or headline, compelled to continue. Why? You’re curious as to how the story will play out. The important word to focus on here is “story”.

Since the beginning of time, mankind has been fascinated by a well-told story. This simple mode of conveying information, when done properly, produces amazing results. Tapping into the primitive storytelling desire leaves your audience informed, entertained and, most importantly, satisfied with their experience.

I can honestly say Power Marketing, more so than other agencies, understands the value of unique, customized creative content. We never utilize freelance writers, instead investing in a full-time, onsite, in-house Communications Specialist. Our rationale for renouncing unaffiliated scribes is simple; we take the time to become educated on the specifics of your industry. Only through very detailed conversations with our clients are we able to educate your audience in an authoritative, intelligent and yes, entertaining manner.

If you would like to learn more about how Power Marketing can help you tell your story, please feel free to contact us. We are always happy to help businesses achieve their goals through our creative marketing strategies and techniques. To contact me directly, please feel free to call or email. I look forward to speaking with you!

John Spare

Communications Specialist

Power Marketing