A Unique Twist on a Popular Holiday Tradition Delivers Social Media Success for Maryland Marketing Company.
Hagerstown, MD — December 18, 2013 — The premise is simple. Santa sends a “magical” elf to watch over children’s behavior and report back to him who’s been naughty or nice. As children are fast asleep, the elf assumes a new post throughout the house. The next morning, children race to find the elf’s secret hideout and what adventures it encountered during the night.
“The Elf on the Shelf” books and dolls are flying off shelves across the country. Families have adopted the annual holiday tradition at home. Pinterest boards are dedicated to new, creative ideas for parents. But, what happens when a Maryland marketing company with years of brand strategy, social media marketing, and design experience puts its own spin on “Elf on the Shelf?”
Power Marketing LLC, a leading advertising agency in MD, recently launched a holiday social media campaign called “Stacy on the Shelf.” The campaign puts a fun, personal touch on the craze by “shrinking and elfing” Account Executive Stacy Miller and posing her in various vignettes throughout the office. Incorporating photography, graphic design and social media marketing — services Power Marketing offers clients — the team set out to increase engagement and interaction on social media, while showcasing their services and driving traffic back to their website.
“In the last year, we’ve noticed Elf on the Shelf’s popularity skyrocket,” says Power Marketing President and Owner Brian Flook. “We see many of our clients and followers on social media celebrating the holidays with this tradition and posting photos of their elves’ adventures. We wanted to connect with our fan base through this shared interest, showcase our company’s clever and fun personality, and give our followers a reason to keep coming back — both to our social media and website.”
Since introducing the first Stacy the Elf image last week, Power Marketing’s post reach and engagement have doubled. Thanks to keyword targeting and linking photo content to pages on Power Marketing’s website, Facebook is now the No. 1 source of referrals, followed by Google, to their website. “These results support our belief that the best brands on social media share a combination of valuable knowledge, exclusive offers or promotions, and downright entertaining or funny content,” Flook says.
About Power Marketing:
Power Marketing, LLC is a full-service marketing firm with more than 20 years of hands-on experience in brand strategy, Internet marketing, SEO for home builders, social media marketing and web design in MD. Power Marketing assists companies in maximizing their resources to improve their brand identity and sales success. For more information, please contact Communications Specialist Krista Scarlett, 301-416-7861, [email protected], or visit power-marketing.com.