On June 20-21, Jon King and I attended Vocus’ Demand Success 2013 Conference (#demand13) at National Harbor in D.C. The two-day conference united thought leaders and industry experts who shared online marketing strategies to help generate leads and build better brands. We had a blast surrounded by such high-energy, inspiring, and smart people. The creativity was palpable.
We’re back in the office now, ready to put our Internet marketing MD knowledge to the test with our clients. Here are a few highlights from our D.C. discussions.
- One of the most engaging, encouraging, and likable speakers was Arianna Huffington of the Huffington Post. #demand13 kicked off with Arianna’s keynote address Thursday morning, and she didn’t disappoint. After missing an international flight from France the night before and not making it to D.C. until 4 a.m., Arianna was still at the top of her game. Enthusiastically, she stressed the importance of tapping into content mega trends: engagement; moving from storytelling to “storydoing;” incorporating personal, playful copy in communications; balancing work and play; and much more.
- Email marketing is NOT dead. The secret to successful email marketing is sending timely, targeted, HUMAN emails to people who need them.
- The best way to get people to share your stuff is to make good stuff!
- Get uncomfortable in your Maryland marketing campaigns. If you feel comfortable, you’re doing something wrong. If you don’t feel like you are going to run off the road at some point, then you’re not driving fast enough.
- Social media marketing projection: Social media will become the #1 or #2 way businesses connect with their customers. If you’re not in the social media arena, listening and responding to what your customers are saying, then you’re missing valuable opportunities your competitors will likely steal.
- Another social media tip? Spend twice as much time listening before your business starts talking on social media. These strategies helped Mellow Mushroom and Better Life Maids create unique campaigns that delivered real results.
- When it comes to search engine optimization MD, write for your audience first, the search engines second. If you wouldn’t say it in person, do NOT say it online.