Email Marketing for Home Builders
As a homebuilder, chances are you have an extensive database of email addresses and potential homebuyers who have provided their contact information either on your website or in your sales centers. Email marketing is not dead. It’s an effective sales tool to build authority with a prospect by informing and empowering them.
That being said, now that you can contact all of these valuable homebuyer leads, how do you go about doing so? What do you send them? How often do you send it?
If you haven’t considered incorporating a customized email campaign into your homebuilder marketing plan, now is the time. Email marketing is a cost-effective, targeted, measurable strategy able to drive homebuyers to your sales centers, model homes, and, of course, your homebuilding website.
The simple fact that homebuyers provided you with their contact information means they are waiting to hear from you! This is referred to as permission-based marketing—undeniable proof that your homebuyers are eager to learn more about your new homes and communities. You can read more here if you are not utilizing a CRM to manage those leads.
But what about all of those homebuyers who have yet to provide their contact information directly to your homebuilding company? Yes, you can reach them, too!
Content writing is critical. You need a catchy subject line to catch their attention and get them to click the email. You need to create compelling content to keep them engaged and an effective call to action or CTA to motivate them to call or request a quote. It’s also essential to use software to track what is performing well and what isn’t. This helps direct your ongoing strategy to be effective continually.
Power Marketing can create customized email marketing campaigns and deliver your message to a targeted list of future homebuyers. Harnessing the power of the Internet, you can now reach the exact geo-targeted demographic, inviting them to learn more about your new homes and communities.
