Premier Homes is a homebuilder based in Indiana. Our new home communities are located in Southern Indiana and Louisville, Kentucky.
Premier Homes Online contracted with a website development company to create a new website and a successful online strategy. Premier Homes Online had a more than five-year-old website, and it didn’t rank for any targeted keywords. After nine months, the website wasn’t completed, and there was no completion date for the near future.
Consequently, the search engine value continued to drop.
Power Marketing dissected every element of the existing website and decided to use our team of developers to complete the existing website build instead of starting from scratch saving the client thousands of dollars. Power Marketing extensively researched the Louisville and Southern Indiana markets and identified keywords with the best opportunity to rank on the first page. We re-wrote the content to focus on these keywords. We optimized their Google My Business profile and instituted a directory management campaign to sync their information across the Internet’s top 100+ informational and review sites.
SEO traffic increased from 996 monthly visitors to 3031 (+204% increase), and the number of non-branded keywords ranked on page one went from 0 to 6. Adding a directory management program landed Premier Homes in the first spot on the Map Pack for Homebuilders in Southern Indiana (see image).
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