Whiskey JYPSI

The Problem

Whiskey Jypsi, a new bourbon brand created by singer Eric Church, was scheduled to launch in July 2023. Whiskey Jypsi’s team contracted a website developer to create a multifunctional website for the brand’s launch. Unfortunately, by May 2023, it became clear that the website would not be ready in time for the product launch.

The Solution

The Whiskey Jypsi marketing team hired Power Marketing to take over the website domain and existing site structure. After consulting with the marketing team, Power Marketing’s web development team redesigned the website with new functionality and an improved user experience. The redesign included an interactive map featuring restaurants and liquor stores that carried Whiskey Jypsi products. As additional bourbons were introduced, Power Marketing continued expanding the website to support the growing product lineup.

The Results

• New Website Launch in Under Two Months: The redesigned website launched on schedule for the July 1 deadline, aligning with the broader marketing campaign and Eric Church’s concert in Virginia Beach.
• Brand Expansion: Whiskey Jypsi grew from primarily Tennessee retail distribution in 2024 to availability in 12 states by May 2025. Online shipping now serves most of the United States.
• Estimated Website Visits (June 2026): 375,000
• Estimated Sales (2023): $700,000
• Estimated Sales (2026): $3 million