DuroAir

THE PROBLEM

Duroair™ engineers industrial air filtration systems, paint booths, clean rooms, and other clean-air systems to create safer, more productive manufacturing environments. They came to Power Marketing because their sales leads were steadily dropping and their website was 8 months behind schedule. While Duroair’s website saw steady organic traffic, it was failing to deliver qualified leads, and even a significant ad spend failed to deliver more.

THE SOLUTION

Power Marketing created a new digital marketing approach to better position the Duroair website for higher-quality search traffic, no matter the channel: Google search, AI queries, PPC, social, etc. First, the website development team rebuilt the entire website, optimizing design, functionality, and content for more targeted SEO and AI queries. The next step was a new SEO strategy, a new digital ads and social media strategy (with less ad spend), and regular check-ins/reporting to assess performance in terms of qualified leads. The strategy included more targeted emails/newsletters and optimizing Duroair’s HubSpot CRM for more effective lead tracking.

THE RESULTS

• A 70% increase in qualified sales leads in less than 12 months while decreasing marketing spend.
• Total qualified sales leads increased from 234 in 2025 to 395 in 2026.
• Compared by month:
  • 44 leads to 85 (Jan 25 to Jan 26).
  • 14 leads to 59 (Feb 25 to Feb 26).
  • 75 leads to 96 (Mar 25 to Mar 26).
  • 52 leads to 73 (Apr 25 to Apr 26).
  • 28 leads to 67 (May 25 to May 26).
• Booked sales increased in less than 12 months, increasing revenue by 400%.
• In 2026 alone, new orders included:
  • A complex paint booth solution for an aerospace manufacturer for over $300,000.
  • A custom cleanroom for welding and plasma cutting for an energy efficiency company for over $95,000.
  • And two additional orders for custom, clean-air solutions for industrial environments for $200,000 and $240,000.