Coventry Log Homes

The Problem

Coventry Log Homes is a family business that has delivered more than 3,000 premium log homes in 50 U.S. states, as well as in Canada, Japan, Australia, and Ireland. When Coventry approached Power Marketing, it had contracted with and paid a deposit to a digital marketing agency to create a new, highly complex website with more than 400 pages. The previous website was built on a proprietary platform that was not mobile-friendly and had limited functionality. Unfortunately, after 8 months, the new website wasn’t close to completion.

The Solution

First, Power Marketing negotiated the website rights with the previous agency and took over the existing framework. Next, our web development team went to work on the website redesign, working extra hours to complete the updates in a tight timeframe. The new-and-improved website was launched within 90 days.

The Results

• In the first year:
  • Website form fills increased 28%.
  • The bounce rate dropped by 23%.
  • The number of unbranded keywords on the first page of Google increased 22%.
• Today, Coventry Log Homes is still a Power Marketing client (since 2020)