Premier Homes

The Problem

Premier Homes, founded by a skilled home builder with a mission to build superior homes at an exceptional value, found itself in a challenging situation. The company had contracted a website development company to create a new website and a successful online strategy. The Premier Homes Online website was more than 5 years old, and it didn’t rank on Google for any targeted keywords. After 9 months, the website still wasn’t completed, and there was no completion date in the near future. Consequently, the search engine value continued to drop.

The Solution

Power Marketing’s website development team dissected every element of the existing website and decided to complete the rebuild of the existing site instead of starting from scratch, saving the client thousands of dollars.

We extensively researched the client’s Louisville and Southern Indiana markets and identified keywords with the best opportunity to rank on the first page. Next, we re-wrote the website content to focus on these keywords to boost SEO. We also optimized their Google My Business profile and instituted a directory management campaign to sync their information across the Internet’s top 100+ informational and review sites.

The Results

• SEO traffic increased by over 204% (from 996 monthly visitors to 3031).
• The number of non-branded, page 1-ranked keywords increased from 0 to 6.
• Premier Homes Online earned the first spot on the Map Pack for Homebuilders in Southern Indiana (local SEO).
• Premier Homes subsequently contracted Power Marketing to provide similar digital marketing services for 4 other companies under the Premier Homes corporation.