Outlast Products (Home Improvement)

The Problem

Outlast® CTA Products specializes in wood-treatment products designed to protect and preserve log homes, decks, and fencing. Outlast had a limited online presence with an outdated website. At the same time, they were ready to introduce their exceptional product offerings to a national audience of customers and distributors. They needed a new, cohesive marketing plan.

The Solution

Power Marketing instituted a long-term, digital marketing plan to combine Google Ads/Pay-Per-Click, SEO, directory management, ebook content development, and continuous website functionality upgrades.

The Results

• The number of website users jumped to 1,1367 a month, as of May, 2026. (Compared to 105 users a month in 2019, before the launch of the digital marketing plan.)
• In 2019, the company only ranked for 23 keywords by Google. In 2026, that number had increased to 2,410 keywords — an increase of more than 10,238%.
• Today, Outlast Products has 150+ non-branded keywords on the first page on Google, up from 0 in 2019.
• Currently, the Outlast products website regularly ranks in the top 10% of websites for site health, thanks to continuous website upgrades.