Tri-Star Recycling

The Problem

Tri-Star Recycling (TSR), based in Nashville, Tennessee, is a certified national electronics recycling company that also specializes in IT asset recovery. TSR needed a complete website redesign because its website didn’t sufficiently display its niche services or the industries it serves. The site also attracted many people looking for just recycling vs. electronics recycling, which meant the staff was wasting too much time and energy on bad leads.

The Solution

The Power Marketing team developed a growth-driven plan for TSR’s website redesign, which had to be completed in a tight timeframe. The initial marketing phase focused on developing content and SEO for additional service pages and specific industry pages. Then the marketing phase shifted to ebooks and blogs to attract more top- and middle-funnel leads. An FAQ page was also added to reduce the time spent answering basic questions, along with schedule and appointment buttons to help convert leads at a higher rate.

The Results

• The quality of sales leads, traffic, and calls quickly increased.
• Staff spent less time dealing with services they didn’t provide, making their operations more efficient.
• Monthly organic traffic increased 521%.
• Keywords ranked by Google on page 1 jumped 225%.
• All keywords jumped 630%.