Thanks for joining me this week as I point out one of the biggest “Marketing Blunders” homebuilders make and aren’t even aware of. I have to ask—is your home builder website being indexed by Google? If you don’t know the answer, I strongly suggest you read on.
Having a great new website doesn’t mean you’ll automatically get streams of traffic and maximum exposure. If your buyers can’t find your site, simply put, you don’t exist. You must promote your site in order for prospects searching for your product to actually find you. That requires an investment in either SEO or pay per click advertising (PPC).
Search engine optimization is the science of making sure your site is listed as a resource for the key phrases your buyers search. It’s a detailed process that must be performed by a professional service. It is a marathon, not a sprint. An alternative is to invest in promoting your site through other sources, such as social media, offline advertising, or paid search (pay per click, or PPC). But we highly recommend both. Either way, you’ve got to get in front of your buyers to even have a shot at earning their business.
What’s The Bottom Line?
Implications: Getting enough qualified buyers to find you and your website is the key to driving sales. Your website must be listed on the first page of search results (primarily Google and Bing) or leads may never find you.
Solution: A long-term search engine optimization campaign is a must for any business serious about reaching their audience. Paid search campaigns can help increase short-term awareness for faster results, but provide no residual search value.
If you want your website to show up in Google search results, please give me a call at 301.416.7861. I can help explain in detail what you need to do, the “ins and outs” of PPC and the benefits of incorporating social media in your marketing efforts.
You won’t want to miss next week’s article as we get into just how to speak the language your prospects understand.