I came across a post this morning as I was sipping my daily cup of java while scrolling through my Facebook Newsfeed titled: “The Top Instagrammed Design Destinations In The U.S.” I immediately clicked on the link, and it got me thinking about Social Media Marketing. Social Media Marketing is all about content and getting potential customers to respond to your content, your content has to be evoking curiosity, aesthetically pleasing, your content must create a sense of reassurance, be excitement, and should showcase your companies culture – all at the same time. Whew, just thinking about developing this kind of content daily can seem overwhelming but I will let you in on a little secret…
Get personal with your brand!
Getting personal will do wonders for your brand. WARNING: POSTING YOUR PHOTO TO SOCIAL WILL NOT CAUSE CATASTROPHIC DISASTER. Many people are weary of posting photos of themselves on the Internet. Don’t be, this is what social was made for! Today I want dive head first into one of today’s most influential social media platforms, Instagram.
Instagram or “The-Gram” – if you want to sound like one of those hip millennial’s (although they have the right idea) is a tool you should be using if you aren’t already. There is no better way to market your brand then by forming content that your audience can personally relate to and Instagram is the perfect platform to capture that and form lasting relationships with potential costumers.
BE REAL WITH YOUR BRAND
Post photos of you and your team interacting with clients and each other, is the office dog doing something funny? Post it to The Gram! Are you a family run business? Showcase your family and your family’s company values. People love to see that you are a real company with a relatable day to day – just like them.
Nobody wants to see or will engage in the same content flooding his or her newsfeed on a regular basis. Be interesting. Planning a team activity? Post it to The Gram! Is an employee planning a fabulous vacation? Have them take a destination photo with a company sign or mascot. People like to see you having fun. At Power Marketing we believe fun makes work better, but it also makes for a more comfortable process when forming relationships with potential leads.
Did your company receive a notable award? Post it to The Gram! Did you receive a glowing testimonial? Showcase accomplishments on your newsfeed, they don’t have to be huge accomplishments either. Did your co-worker finally decide to shave his ‘No-Shave November’ trophy beard? OK, that Gram might be up for debate, but definitely do gram your beard-free co-worker receiving a crisp $100 bonus for his incredible marketing talents.
DON’T BE AFRAID OF VIDEO
Videos are social media’s gift to us. They are influential, viewed often, highly attainable, plus they are FREE! Recent statistics show that 4X of consumers would prefer to watch a video about a product than to read about it (Source). Cisco projects that global Internet traffic from videos will make up 80% of all Internet traffic by 2019 (Source). Instagram Videos are only a few seconds long so be creative! Apps like boomerang, and promo make video creation easy for the non-savvy Instagram user. Check out these videos of brands that are doing Instagram video right: Click Here for Inspiration.
HASHTAGS ARE YOUR FRIEND
Hashtags, some people over use them, some people never use them, find your happy hashtag medium and USE THEM! Hashtags are a necessary evil and help categorize your content. Hashtags help your potential customers find you and want to engage with your brand. Hashtags build trust, they help convey your message to your audience, capture leads, and make sales (which is the ultimate goal, correct?) So don’t be shy #buildyourbrand, get #creative, and #hashtag away!
A Gram a day brings leads your way! Post your insta-worthy photos below and follow us on Instagram @power.marketing #wedoitforthegram!