Goals are one of the most underutilized components in Google Analytics.

Goals are the actions on your website that you’d like visitors to take.

Some Examples Include:

  • Making an appointment
  • Viewing a contact page
  • Filling out a form
  • Creating an account
  • Sharing to a social network
  • Signing up for a newsletter

One that you should consider first is a contact form based goal. This should only take a few minutes to set-up. All you need is a contact form on your website, a ‘Thank You’ page, and a custom goal configured in Google Analytics with the type ‘Destination’. You can find goals in the Admin area of Google Analytics, under your current View. Once you make a new goal, simply choose “Custom,” and then “Destination” under type. That will allow you to enter the URL of your goal page – in this case, you’ll want to use the URL of your “Thank You” page I mentioned earlier.

Once goals are set up, the data can be viewed in the Conversions tab on Google Analytics. It’s a good practice to fill out your own contact form to make sure it works properly and records your new goal. Occasionally forms will fail.

Having this new data will allow you to figure out your cost per lead for your marketing efforts. Start setting your goals today!

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