We’ve been specializing in homebuilder marketing for quite some time and know just how to ensure our homebuilding clients get the best exposure for their new homes. That being said, we always spend time getting to know our homebuilding partners before building their new website, discussing the importance of marketing automation and necessity of best SEO practices. But we always start the conversation asking about their homebuilding “brand”. It’s surprising to learn how often homebuilders can’t give a simple answer as to what is their brand.
What exactly is a brand? Does such a thing exist or is it just more marketing strategy mumbo jumbo slight of hand? Some people think their color scheme and logo make up their brand. What do you think? I believe that the concept of ‘brand’ is slightly overrated and very misunderstood.
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Can you believe New Years is this Friday?? Which means everyone will shortly be saying “goodbye” to 2015 as we usher in 2016. It hardly seems possible that another year has come and gone this quickly, especially in the homebuilding industry!
This week, we decided to take a look back at our Tuesday Tips articles, pulling together the best posts based on your feedback, interaction and marketing analytics. So, without any further preamble, let’s countdown from Number Ten! Continue Reading →
A Free Holiday Gift For You!
I just wanted to say “Thank You” for being a Tuesday Tips subscriber. I’m hoping you’re finding these valuable marketing techniques and strategies as useful as I do. When my team and I kicked around the concept of sharing easy to use homebuilding marketing tips with our readers we decided we were determined to make Tuesday Tips different. Our goal is proven, actionable tips that should work for our readers every time! Continue Reading →
When it comes to home builder marketing, different is radical! Being better is simply boring.
So many of our home builder clients attempt to outgun their competition by incrementally improving their product, service or workmanship. Folks, it simply doesn’t work. One-upmanship is the slow road to mediocrity and the fast path to ‘who cares.’
Although permission-based marketing automation has become very popular and effective, Continue Reading →
As much as we like to convince ourselves we’re thinking machines complete with emotions, in actuality, we’re emotional machines who, on occasion, think! That’s not splitting hairs—it’s really quite a difference.
Our human brains revolve around what I call Six Primal Pillars: Continue Reading →
As a regular reader of Tuesday Tips and our Power Marketing blog, hopefully you’ve been discovering a wealth of useful strategies pertaining to your marketing endeavors. It’s very important, however, before you focus on any specific area you identify one very crucial concept. Without this, you can never truly maximize your marketing efforts, empowering them to reach their full potential. What is this all important topic that is so vital to properly marketing your product or service? Continue Reading →
The Internet has certainly changed nearly everything we ever knew about marketing … but not everything. Today I want to talk about something that many of you already know, but few actually practice: The art of carving out a market niche. In today’s information-overloaded world, if you say three things you’ve said nothing. The ability to focus your message has always been a marketing recipe for success. The sharper your marketing arrow is the deeper it will pierce. Continue Reading →
There is an increasing overlap between what we call marketing and traditional sales. The change in how buyers shop – online searches, browsing your website, talking to one another (i.e. with your current residents and other prospects) on social channels – requires that you begin ‘selling’ before you ever have the chance to speak in person to a prospect.
True, marketing has always been (or at least should be) sales in print, but it is in that area between marketing and sales where you have the highest potential to capture the attention and hearts of your buyers. The trouble is that most builders, retailers or communities are often unaware of these online prospects, and so believe that we can’t sell to those we can’t see. Well, just because you can’t see them does not mean that they can’t see you, or that they aren’t paying keen attention to what you have to show and say.
They are there. They are watching, avidly consuming what information you give them. Give them the right message and content, delivered in the way they want to consume it, and you’ll eventually see them pull into your parking lot or picking up their phone to you to engage with you in person. Continue Reading →
Reposted From InfusionSoft Sr. Content Strategy Manager Tracie Rollins.
Let’s be honest: As a small business owner, you have it rough when it comes to finding the right content marketer to provide valuable content that drives buyers to purchase your products or services.
You need content that can build brand awareness, attract visitors to your website, build trust, earn permission to offer your products or services, convert fans into customers and create loyalty. It’s a huge task for one individual, especially if that individual is you.
At some point, you’ll probably realize that it’s better to outsource some or all of your content marketing so that you can focus on growing other aspects of your business. So in honor of Small Business Week, here are four tips to consider to help you find the right person. Continue Reading →
The company you hire to manage your Internet marketing should be a comprehensive, strategic marketing machine — not a one-size-fits-all vehicle that regurgitates the same boring website template, with little to no regard for impact or results, for every business in every industry. Not all businesses have the same goals or offer the same products and services, so it’s ridiculous for your advertising agency not to tailor your strategies to your industry and needs. A reliable, results-driven marketing company takes the time to understand your industry as well, if not better, than their own. Continue Reading →