There is an increasing overlap between what we call marketing and traditional sales. The change in how buyers shop – online searches, browsing your website, talking to one another (i.e. with your current residents and other prospects) on social channels – requires that you begin ‘selling’ before you ever have the chance to speak in person to a prospect.
True, marketing has always been (or at least should be) sales in print, but it is in that area between marketing and sales where you have the highest potential to capture the attention and hearts of your buyers. The trouble is that most builders, retailers or communities are often unaware of these online prospects, and so believe that we can’t sell to those we can’t see. Well, just because you can’t see them does not mean that they can’t see you, or that they aren’t paying keen attention to what you have to show and say.
They are there. They are watching, avidly consuming what information you give them. Give them the right message and content, delivered in the way they want to consume it, and you’ll eventually see them pull into your parking lot or picking up their phone to you to engage with you in person. Continue Reading →
Our very own Brian Flook has just returned from a special trip to the North Pole, where he had some time to catch up with his old friend Santa Claus. The Big Guy shared so much valuable insight, Brian asked if we could publish the transcripts in this week’s Power Marketing blog. With a hearty “Ho, Ho, Ho!” Santa happily agreed. So here it is, an official Power Marketing Exclusive….. Continue Reading →
It’s amazing how confusing social media seems to be to most businesses, leading to many companies to avoid various platforms and social outlets completely.
That’s a shame, because one specific social site is so simple to use, easily able to enhance your online branding efforts. That platform is StumbleUpon, a blog sharing site with over 1,000,000 users covering a very diverse user demographic. Continue Reading →
If you live or work in the tristate area, you’ve likely heard the name Spichers. Since 1955, the family-owned and operated business has sold discount appliances, electronics and more throughout Hagerstown, Md., Chambersburg, Pa., Winchester, Va., and the surrounding areas. The company recently branched out and began offering top-of-the-line security systems to protect their customers’ homes and businesses. They contacted Power Marketing to create a compelling web design for the new division, Spichers Security Services. Continue Reading →
Think your business can do without a mobile marketing strategy? Think again. As mobile devices become more common among consumers, these platforms are increasingly serving as channels through which purchases and conversions are being made. According to Search Engine Land, nine out of 10 search queries performed on mobile devices led to a subsequent action, including as phone calls, visits to websites and other activities. An astonishing 50 percent of those actions involved a purchase. Continue Reading →
Another award to add to our wall! Amanda Linthicum (L-R), Krista Scarlett and Johanne Courtright worked on the Advantage Homes website, which received Honorable Mention.
Great news! Our team recently received Honorable Mention for Advantage Homes’ website design in NAHB’s 2014 Jerry Rouleau Awards for Excellence in Marketing and Home Design. The annual awards acknowledge manufacturers, home builders and builder marketing companies in categories of exceptional home design and marketing materials.
Earlier this year, we created the cohesive new web platform for our long-time client that offers improved navigation, functionality and sharing options for website users. It also allows website edits to update directly to kiosks in Advantage sales centers. The new website offers interested homebuyers a full-service, online experience when searching for a new home. You can learn more about Advantage’s new website and our builder marketing