How Home Builders Benefit From Custom Websites

Posted August 12, 2020 by admin

How Home Builders Benefit From Custom Websites_custom home builder websites_Power Marketing_Hagerstown MD

A large portion of the people that are first introduced to your company will be through your website. The internet is the best place for people to locate and research a new company to fulfill a particular need. The prevalence of smartphone technology means many people have the capacity to come across your website at any time.

So how do you stick out among your peers? What are some ways you can get your name to the top of the list of recommended home builder companies when someone is looking for a new place to live?

Search engine optimization (SEO) will help you get to the top of the search results pages. But what comes after that? They visit your website. And it doesn’t matter how great your marketing practices are if your visitors aren’t impressed with what they find.

Custom home builder websites stand to provide a variety of benefits when compared to a DIY template website. Here’s what home builders can gain with a custom website.

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Homebuilders, Remember, Your Website Isn’t For You

Posted June 17, 2016 by admin

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Don’t let yourself be fooled into thinking your homebuilding website is intended as simply a cool online destination to promote your business. If your CEO or the intern from Accounting thinks the template you’ve selected looks great, that doesn’t necessarily mean your website will be a success. Continue Reading →

Top Ten Reasons You Must PROPERLY Market Your Business

Posted June 14, 2016 by admin

Top 10 Reasons You Must Properly Market Your Business

 

#10. Proper Marketing Leads To Your Business’ Credibility

Promotion is imperative to the validity and trustworthiness of your product or service.

#9. Strategic Marketing Allows You To Target Your Ideal Audience

Marketing enables you to strategically focus on the exact demographic most likely to require your goods.

#8. Marketing Keeps Your Audience Aware Of Your Goods & Services

Keeping your business front and center in the mind of the public increases customer recall. Continue Reading →

Marketing Blunders Part Ten: Failure To Automate

Posted April 8, 2016 by admin

Failure-to-automate

Welcome back to the last in our ten part series. This week we’re going to discuss marketing automation and how, as a homebuilder, if you’re utilizing this service you’re making a costly mistake. Continue Reading →

Marketing Blunders Part Nine: Not Using A Referral Program

Posted March 31, 2016 by admin

Ignoring-referrals

Last week we talked about how important testimonials are for social proof. Along with this comes a great opportunity for homebuilders to maximize referrals. You’re not going to want to miss #9 in our ongoing series “Marketing Blunders To Avoid”!

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Marketing Blunders Part Eight: Failure To Promote Testimonials

Posted March 23, 2016 by admin

Not-using-testimonials

For the past several weeks we’ve addressed “The Top Ten Marketing Blunders” homebuilders commonly make. This week let’s roll up our sleeves and talk about one of the easiest marketing mistakes every builder can avoid. When you’ve exceeded homebuyer expectations, and your customers are kind enough to let you know, you simply have to share with your audience. Well…are you…letting everyone else know how happy your homebuyers are?

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These Marketing Blunders Are Costing You Sales Part One

Posted February 8, 2016 by admin

Outdated-website

Marketing—nobody’s favorite topic. Okay, it’s my favorite topic, but that’s because I live and breathe it ­– specifically homebuilder marketing— and, because I love to sell, and marketing is what creates sales! So, really, if you want to sell more homes, you really can. Don’t, however, think all you need is a new home builder website, more marketing, or even better marketing—what you need is different marketing. Continue Reading →

The Six Primal Pillars Of The Human Brain

Posted October 26, 2015 by admin

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As much as we like to convince ourselves we’re thinking machines complete with emotions, in actuality, we’re emotional machines who, on occasion, think! That’s not splitting hairs—it’s really quite a difference.

Our human brains revolve around what I call Six Primal Pillars: Continue Reading →

Another Step To Help You Get The Most From Your Leads

Posted September 10, 2015 by admin

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Say “Hello” to Power Marketing’s Trent Semler. He’s got a great smile, don’t you think? Want to know why he’s grinning like the cat that caught the canary? Continue Reading →

3 Ways To Pummel The Online Competitiion

Posted August 14, 2015 by admin

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Have you ever wondered what it would be like to be the first criminal to experience the effects of a stun gun? Imagine you’re a 6’5,” 287 pound outlaw about to take on a 5’7″, slightly overweight local patrolman. You’re pretty confident—but suddenly the police officer calmly pulls out this strange looking thing, points it at you and all of a sudden… Bzzzzzttttt! Before you even know what happened, 50,000 volts of electric current stop you in your tracks! You might call that a great equalizer. Continue Reading →

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