Authored by Scott Piper
A large portion of the people that are first introduced to your company will be through your website. The internet is the best place for people to locate and research a new company to fulfill a particular need. The ... Don’t let yourself be fooled into thinking your homebuilding website is intended as simply a cool online destination to promote your business. If your CEO or the intern from Accounting thinks the template you’ve selected looks great, that doesn’t necessarily ... #10. Proper Marketing Leads To Your Business’ Credibility Promotion is imperative to the validity and trustworthiness of your product or service. #9. Strategic Marketing Allows You To Target Your Ideal Audience Marketing enables you to strategically focus on the ... Welcome back to the last in our ten part series. This week we’re going to discuss marketing automation and how, as a homebuilder, if you’re utilizing this service you’re making a costly mistake. Last week we talked about how important testimonials are for social proof. Along with this comes a great opportunity for homebuilders to maximize referrals. You’re not going to want to miss #9 in our ongoing series “Marketing Blunders To Avoid”! For the past several weeks we’ve addressed “The Top Ten Marketing Blunders” homebuilders commonly make. This week let’s roll up our sleeves and talk about one of the easiest marketing mistakes every builder can avoid. When you’ve exceeded homebuyer expectations, and ... Marketing—nobody’s favorite topic. Okay, it’s my favorite topic, but that’s because I live and breathe it – specifically homebuilder marketing— and, because I love to sell, and marketing is what creates sales! So, really, if you want to sell more ... As much as we like to convince ourselves we’re thinking machines complete with emotions, in actuality, we’re emotional machines who, on occasion, think! That’s not splitting hairs—it’s really quite a difference. Our human brains revolve around what I call Six ... Say “Hello” to Power Marketing’s Trent Semler. He’s got a great smile, don’t you think? Want to know why he’s grinning like the cat that caught the canary? Have you ever wondered what it would be like to be the first criminal to experience the effects of a stun gun? Imagine you’re a 6’5,” 287 pound outlaw about to take on a 5’7″, slightly overweight local patrolman. You’re ...
How Home Builders Benefit From Custom Websites
Homebuilders, Remember, Your Website Isn’t For You
Top Ten Reasons You Must PROPERLY Market Your Business
Marketing Blunders Part Ten: Failure To Automate
Marketing Blunders Part Nine: Not Using A Referral Program
Marketing Blunders Part Eight: Failure To Promote Testimonials
These Marketing Blunders Are Costing You Sales Part One
The Six Primal Pillars Of The Human Brain
Another Step To Help You Get The Most From Your Leads
3 Ways To Pummel The Online Competitiion
