We’ve made it to the final entry in the series, and, if you incorporate our first strategy through what I’m about to present below, you’ll be on your way to getting the most from your homebuilding website. Let’s get right down to the last, but certainly not least, point of how to improve your website. Continue Reading →
#10. Proper Marketing Leads To Your Business’ Credibility
Promotion is imperative to the validity and trustworthiness of your product or service.
#9. Strategic Marketing Allows You To Target Your Ideal Audience
Marketing enables you to strategically focus on the exact demographic most likely to require your goods.
#8. Marketing Keeps Your Audience Aware Of Your Goods & Services
Keeping your business front and center in the mind of the public increases customer recall. Continue Reading →
Welcome back to the last in our ten part series. This week we’re going to discuss marketing automation and how, as a homebuilder, if you’re utilizing this service you’re making a costly mistake. Continue Reading →
For the past several weeks we’ve addressed “The Top Ten Marketing Blunders” homebuilders commonly make. This week let’s roll up our sleeves and talk about one of the easiest marketing mistakes every builder can avoid. When you’ve exceeded homebuyer expectations, and your customers are kind enough to let you know, you simply have to share with your audience. Well…are you…letting everyone else know how happy your homebuyers are?
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Marketing—nobody’s favorite topic. Okay, it’s my favorite topic, but that’s because I live and breathe it – specifically homebuilder marketing— and, because I love to sell, and marketing is what creates sales! So, really, if you want to sell more homes, you really can. Don’t, however, think all you need is a new home builder website, more marketing, or even better marketing—what you need is different marketing. Continue Reading →
Do you remember what it used to be like? The rush of emotions you felt when you were in his/her presence? The smile that involuntarily formed when the telephone would ring. That warm, fuzzy feeling that magically appeared when you opened your inbox only to notice a request from your very special person. You know who we’re talking about, don’t you Dear Homebuilder? That’s right, your clients!
Is the honeymoon over? Have your home buying prospects become distant and quiet? Worse yet, have they totally left you for one of your new home building competitors? Don’t give up! There’s still hope! You can still resurrect your relationship, but you have to act fast or you just may find yourself sad and alone wondering what went wrong! Continue Reading →
Homebuilders: Did You Know Homebuyers Are Looking To Eliminate You Based On Your Website?
That title isn’t meant to frighten homebuilders, but, unfortunately it is true. Please let me explain.
How many of you can recall the thrill of something so simple as buying candy as a child? I vividly remember anticipating the visit to the corner store, eager to hand over my hard-earned money—all 20 cents of it—to purchase penny candy. All the varieties of sweets, vying for the attention of a little boy like myself, calling out from their flashy wrappers held in check within glass containers colorfully presented on the counter. Continue Reading →
Say “Hello” to Power Marketing’s Trent Semler. He’s got a great smile, don’t you think? Want to know why he’s grinning like the cat that caught the canary? Continue Reading →
We all have responsibilities, whether it is to our family, financial institutions, the community in which we live or even to ourselves, living life according to the personal ethics we have chosen. Your website also must live up to the obligations you deemed necessary from its initial launch. As time marches on, many businesses lose sight as to the importance of their online presence. I’m not talking about how active your company is on social media or how frequently you blog, rather, I’m referring to the duty your website has to lead your audience to actually choose, and then purchase your product. Continue Reading →
The Internet has certainly changed nearly everything we ever knew about marketing … but not everything. Today I want to talk about something that many of you already know, but few actually practice: The art of carving out a market niche. In today’s information-overloaded world, if you say three things you’ve said nothing. The ability to focus your message has always been a marketing recipe for success. The sharper your marketing arrow is the deeper it will pierce. Continue Reading →