Have you ever wondered what it would be like to be the first criminal to experience the effects of a stun gun? Imagine you’re a 6’5,” 287 pound outlaw about to take on a 5’7″, slightly overweight local patrolman. You’re pretty confident—but suddenly the police officer calmly pulls out this strange looking thing, points it at you and all of a sudden… Bzzzzzttttt! Before you even know what happened, 50,000 volts of electric current stop you in your tracks! You might call that a great equalizer. Continue Reading →
The Internet has certainly changed nearly everything we ever knew about marketing … but not everything. Today I want to talk about something that many of you already know, but few actually practice: The art of carving out a market niche. In today’s information-overloaded world, if you say three things you’ve said nothing. The ability to focus your message has always been a marketing recipe for success. The sharper your marketing arrow is the deeper it will pierce. Continue Reading →
There is an increasing overlap between what we call marketing and traditional sales. The change in how buyers shop – online searches, browsing your website, talking to one another (i.e. with your current residents and other prospects) on social channels – requires that you begin ‘selling’ before you ever have the chance to speak in person to a prospect.
True, marketing has always been (or at least should be) sales in print, but it is in that area between marketing and sales where you have the highest potential to capture the attention and hearts of your buyers. The trouble is that most builders, retailers or communities are often unaware of these online prospects, and so believe that we can’t sell to those we can’t see. Well, just because you can’t see them does not mean that they can’t see you, or that they aren’t paying keen attention to what you have to show and say.
They are there. They are watching, avidly consuming what information you give them. Give them the right message and content, delivered in the way they want to consume it, and you’ll eventually see them pull into your parking lot or picking up their phone to you to engage with you in person. Continue Reading →
Hello again! Thank you for stopping in as we continue our educational process regarding the demystification of all those pesky website analytic terms.
I hope you’re finding this series informative, easy to understand and helpful! I can’t stress how important it is that every business owner, from home builders to non-profit organizations, understand exactly how their website is actually performing.
All too often as I’m reviewing a client’s website analytics with them, either on the phone or in person, they seem to zone out. It’s kind of like when your wife asks you to take the garbage out—you heard her, but you just kind of choose not to acknowledge the request, at least right at that moment. Don’t get me wrong, I get it; someone trying to explain website analytics can be about as entertaining as watching paint dry, but I think it’s only because the audience doesn’t quite understand the terms used.
The more you “get” what your analytics are dying to tell you, the faster you will be able to improve website traffic, ideally leading to more sales. Makes sense, wouldn’t you agree? With all that behind us, let’s get into this week’s topic involving direct, organic and referral traffic. Continue Reading →
Search engine optimization can help you grow your business unlike any other online marketing strategy. An increasing number of people are using the Internet to search for products and services they need, and SEO is one surefire way to attract targeted visitors, rank higher in the search engines than your competition and boost your online business.
SEO is much bigger than inserting a few keywords and links in your website copy. It’s bigger than blogging, keyword loading and linking back to your website. That’s how we do SEO, but it’s not why you need it for Internet success. Continue Reading →
The days are longer, the first blooms have emerged, and bees and other critters are showing their tiny faces after a long winter. No season represents growth or renewal quite like spring. Motivated by the change in seasons to start anew, we scan our closets, bedrooms, offices and garages in search of anything that can be cleaned, reorganized or pitched altogether. But, what about our marketing strategies? Continue Reading →
Email is a powerful tool to reach your audience. Any time you send an email marketing message, you should have a landing page linked to your content. If you send an email about fall specials, for example, then your landing page should direct the recipient to the specific offers or a form to claim these specials. The landing page serves as an end point your recipient “lands” on if s/he deems your content worthy and decides to follow through with what you’re offering.
A successful landing page does a few things:
- It engages your audience.
- It prompts visitors to click through to your website.
- It encourages visitors to do what you want them to do (buy or contact you) and explains why they should do it.
- It gives visitors permission for you to follow up with them by way of registration.
- It informs the recipient of something they need to know about. It provides value!
If your landing page isn’t designed to prompt a certain action or response from visitors, then it’s pointless. Continue Reading →
If you live or work in the tristate area, you’ve likely heard the name Spichers. Since 1955, the family-owned and operated business has sold discount appliances, electronics and more throughout Hagerstown, Md., Chambersburg, Pa., Winchester, Va., and the surrounding areas. The company recently branched out and began offering top-of-the-line security systems to protect their customers’ homes and businesses. They contacted Power Marketing to create a compelling web design for the new division, Spichers Security Services. Continue Reading →
Think your business can do without a mobile marketing strategy? Think again. As mobile devices become more common among consumers, these platforms are increasingly serving as channels through which purchases and conversions are being made. According to Search Engine Land, nine out of 10 search queries performed on mobile devices led to a subsequent action, including as phone calls, visits to websites and other activities. An astonishing 50 percent of those actions involved a purchase. Continue Reading →
Have you looked at our Facebook page lately? If so, you’ve seen our holiday campaign “Stacy on the Shelf,” starring our own Account Executive Stacy Miller. This unique twist on the popular holiday tradition “Elf on the Shelf” has delivered tremendous success for our Maryland marketing company — both on social media and all across the web. Continue Reading →