I hope that doesn’t come across as some type of Jedi mantra or cutesy rhetoric, but really, it’s the best way I can quickly summarize what every builder marketing new homes has to grasp. You need to properly understand ...
Have you ever wondered what it would be like to be the first criminal to experience the effects of a stun gun? Imagine you’re a 6’5,” 287 pound outlaw about to take on a 5’7″, slightly overweight local patrolman. You’re ...
The Internet has certainly changed nearly everything we ever knew about marketing … but not everything. Today I want to talk about something that many of you already know, but few actually practice: The art of carving out a market ...
There is an increasing overlap between what we call marketing and traditional sales. The change in how buyers shop – online searches, browsing your website, talking to one another (i.e. with your current residents and other prospects) on social channels ...
Hello again! Thank you for stopping in as we continue our educational process regarding the demystification of all those pesky website analytic terms. I hope you’re finding this series informative, easy to understand and helpful! I can’t stress how important ...
Search engine optimization can help you grow your business unlike any other online marketing strategy. An increasing number of people are using the Internet to search for products and services they need, and SEO is one surefire way to attract ...
The days are longer, the first blooms have emerged, and bees and other critters are showing their tiny faces after a long winter. No season represents growth or renewal quite like spring. Motivated by the change in seasons to start ...
Email is a powerful tool to reach your audience. Any time you send an email marketing message, you should have a landing page linked to your content. If you send an email about fall specials, for example, then your landing ...
If you live or work in the tristate area, you’ve likely heard the name Spichers. Since 1955, the family-owned and operated business has sold discount appliances, electronics and more throughout Hagerstown, Md., Chambersburg, Pa., Winchester, Va., and the surrounding areas. ...
Think your business can do without a mobile marketing strategy? Think again. As mobile devices become more common among consumers, these platforms increasingly serve as channels through which purchases and conversions are made. According to Search Engine Land, nine out ...
