At one point or another you’ve heard the term Search Engine Optimization, but do you understand what this phrase really means? Generally speaking, SEO is a complicated, detailed, ever-changing process designed to assure your website appears higher in search results for specifically selected keyword terms.
Can I let you in on a little secret? Continue Reading →
We’ve made it to the final entry in the series, and, if you incorporate our first strategy through what I’m about to present below, you’ll be on your way to getting the most from your homebuilding website. Let’s get right down to the last, but certainly not least, point of how to improve your website. Continue Reading →
We’ve been specializing in homebuilder marketing for quite some time and know just how to ensure our homebuilding clients get the best exposure for their new homes. That being said, we always spend time getting to know our homebuilding partners before building their new website, discussing the importance of marketing automation and necessity of best SEO practices. But we always start the conversation asking about their homebuilding “brand”. It’s surprising to learn how often homebuilders can’t give a simple answer as to what is their brand.
What exactly is a brand? Does such a thing exist or is it just more marketing strategy mumbo jumbo slight of hand? Some people think their color scheme and logo make up their brand. What do you think? I believe that the concept of ‘brand’ is slightly overrated and very misunderstood.
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Thank you for returning to the second installment of “How Can I Improve My Website?” a quick primer filled with information you can start using today to better maximize the power of your online home. Last week we discussed how your visitors view their computer screen and the importance of designing your website in the “F” pattern. This go round we’re going to discuss the best way to eliminate any obstacles that may be in the audience’s way.
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#10. Proper Marketing Leads To Your Business’ Credibility
Promotion is imperative to the validity and trustworthiness of your product or service.
#9. Strategic Marketing Allows You To Target Your Ideal Audience
Marketing enables you to strategically focus on the exact demographic most likely to require your goods.
#8. Marketing Keeps Your Audience Aware Of Your Goods & Services
Keeping your business front and center in the mind of the public increases customer recall. Continue Reading →
Welcome back to the last in our ten part series. This week we’re going to discuss marketing automation and how, as a homebuilder, if you’re utilizing this service you’re making a costly mistake. Continue Reading →
For the past several weeks we’ve addressed “The Top Ten Marketing Blunders” homebuilders commonly make. This week let’s roll up our sleeves and talk about one of the easiest marketing mistakes every builder can avoid. When you’ve exceeded homebuyer expectations, and your customers are kind enough to let you know, you simply have to share with your audience. Well…are you…letting everyone else know how happy your homebuyers are?
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Marketing—nobody’s favorite topic. Okay, it’s my favorite topic, but that’s because I live and breathe it – specifically homebuilder marketing— and, because I love to sell, and marketing is what creates sales! So, really, if you want to sell more homes, you really can. Don’t, however, think all you need is a new home builder website, more marketing, or even better marketing—what you need is different marketing. Continue Reading →
Homebuilders: Did You Know Homebuyers Are Looking To Eliminate You Based On Your Website?
That title isn’t meant to frighten homebuilders, but, unfortunately it is true. Please let me explain.
How many of you can recall the thrill of something so simple as buying candy as a child? I vividly remember anticipating the visit to the corner store, eager to hand over my hard-earned money—all 20 cents of it—to purchase penny candy. All the varieties of sweets, vying for the attention of a little boy like myself, calling out from their flashy wrappers held in check within glass containers colorfully presented on the counter. Continue Reading →
I hope that doesn’t come across as some type of Jedi mantra or cutesy rhetoric, but really, it’s the best way I can quickly summarize what every builder marketing new homes has to grasp. You need to properly understand your prospective home buyers! Continue Reading →