PowerMarketing

Authored by Scott Piper

How Home Builders Benefit From Custom Websites

Many people who are first introduced to your company will be through your website. The internet is the best place to locate and research a new company to fulfill a particular need. The prevalence of smartphone technology means many people ...

What Good Is Building A Website If No One Can Find It?

At one point or another, you’ve heard the term Search Engine Optimization, but do you understand what this phrase means? Generally speaking, SEO is a complicated, detailed, ever-changing process designed to ensure your website appears higher in search results for ...

How Can I Improve My Website? (Part Seven: Give Your Visitors What They Want)

We’ve made it to the final entry in the series, and if you incorporate our first strategy through what I’m about to present below, you’ll be on your way to getting the most from your homebuilding website. Let’s get right ...

What Makes Up Your Brand? 5 Quick Tips

We’ve been specializing in homebuilder marketing for quite some time and know just how to ensure our homebuilding clients get the best exposure for their new homes. That being said, we always spend time getting to know our homebuilding partners ...

How Can I Improve My Website? (Part Two: Clear A Path)

Thank you for returning to the second installment of “How Can I Improve My Website?” a quick primer filled with information you can start using today to better maximize the power of your online home. Last week we discussed how ...

Top Ten Reasons You Must PROPERLY Market Your Business

  #10. Proper Marketing Leads To Your Business’ Credibility Promotion is imperative to the validity and trustworthiness of your product or service. #9. Strategic Marketing Allows You To Target Your Ideal Audience Marketing enables you to strategically focus on the ...

Marketing Blunders Part Ten: Failure To Automate

Welcome back to the last in our ten part series. This week we’re going to discuss marketing automation and how, as a homebuilder, if you’re utilizing this service you’re making a costly mistake.

Marketing Blunders Part Eight: Failure To Promote Testimonials

For the past several weeks we’ve addressed “The Top Ten Marketing Blunders” homebuilders commonly make. This week let’s roll up our sleeves and talk about one of the easiest marketing mistakes every builder can avoid. When you’ve exceeded homebuyer expectations, and ...

These Marketing Blunders Are Costing You Sales Part One

Marketing—nobody’s favorite topic. Okay, it’s my favorite topic, but that’s because I live and breathe it ­– specifically homebuilder marketing— and, because I love to sell, and marketing is what creates sales! So, really, if you want to sell more ...

Builders — Give Your Leads A Reason To Not Eliminate You

Homebuilders: Did You Know Homebuyers Are Looking To Eliminate You Based On Your Website? That title isn’t meant to frighten homebuilders, but, unfortunately it is true. Please let me explain. How many of you can recall the thrill of something ...